|
Show me...
My location
Site search
Categories
Follow Us On...
Snus information
In English:
 Auf Deutsch:
På Svenska:
Alternative Languages: 
|
0102 Snus - The Lab SeriesThe Lab Series was developed through a close collaboration between snus consumers, researchers and designers. The result became a formula and design unlike anything on the market.In late 2008, Swedish Match put together a development team of researchers, designers and snus consumers. This team was given the objective to create the ‘perfect snus’ by merging the latest research, generations of experience, and the specific demands of modern snus consumers. The most thorough process - to date - of experimenting and tasting ensued with long discussions, including round tables and in depth interviews. Many tobacco blends were evaluated: nothing was left to chance – checking and double-checking everything from fragrance, flavor, and lip feel to the design of the can. Their efforts resulted in two blends. Both have a well-balanced and natural tobacco character. The difference being that one is slightly more potent than the other, having a somewhat higher nicotine content. The brand, The Lab Series, tells this story. The code names, 01 and 02, were kept from the development phase when the laboratory team numbered the different prototypes. The close collaboration in the team also brought two interesting innovations, the long pouch and a non-drip release system. The long portion pouch is more comfortable and less visible behind the lip. The non-drip releases more flavor, with less running. The consumer demands for a neutral design and a snus with a modern character, resulted in the clean, stylish steel grey can. It has a straightforward design with simple lines that clearly illustrate the contents. The Lab Series was launched in September 2009. And the brand’s development from the lab to the refrigerator has already made modern classics of 01 Original Portion and 02 Strong Portion. The Lab Series is a testament to how snus know-how and leading edge research can drive breakthrough innovation.
|
Log in
Shopping cart
  |
||||||||||||||||||||||||||||||||
