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Lucky Strike Snus - Smokeless TobaccoLucky Strike was launched in 1871 as a cigaret brand, and is one of the oldest and most iconic trademarks in the world. It’s a premium brand sold in more than 80 countries. British American Tobacco (BAT) has been in business for more than 100 years, trading through the turbulence of wars, revolutions and nationalisations as well as all the controversy surrounding smoking. The business was formed in 1902, as a joint venture between the UK’s Imperial Tobacco Company and the American Tobacco Company founded by James ‘Buck’ Duke. Despite its name, derived from the home bases of its two founding companies, British American Tobacco was established to trade outside both the UK and the USA, and grew from its roots in dozens of countries across Africa, Asia, Latin America and continental Europe. We were ‘born international’, and have developed over a century’s expertise in operating locally in diverse cultures around the world. In 2005 British American Tobacco trials Lucky Strike Swedish-style snus in Sweden and South Africa, giving smokers the chance to enjoy a less harmful form of tobacco, without lighting up.
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