William – Snus Squad Member

“I’ll eat what I want, and I’ll die like a man”

Name: William Paul O’Neill III
Age: 34

Nationality:  US-American 

Hobbies: For the most part, I’m a family man, so anything with my wife and daughter when I’m not working. I also like to start, and occasionally finish, woodworking projects, but admittedly I’m probably the world’s most mediocre woodworker.

Favorite Snus: Oden’s Original. This snus is the perfect mixture of value and quality. I find the peppery flavor to be exceptional. While I can’t use it for extended periods of time and usually have to switch brands after a few cans, I always find myself coming back to this snus.

My first snus experience: I was in College in upstate New York. I had just started using Copenhagen and decided to look up “snuff” on Wikipedia. The article referenced Scandinavia as the origin of smokeless tobacco, which I guess makes sense as the city of Copenhagen isn’t in Kentucy. So I ordered some General Onyx and was amazed at the quality, taste, and presentation difference. Better yet, there were dozens of varieties of Swedish snus as opposed to the five or so even remotely acceptable American varieties.


Favorite life hack: Got this one in the Army – if you “ranger” roll your T-Shirts and arrange them in your drawer standing up, you save a bunch of space and it is easier to find the T-Shirt you are looking for without digging through a pile. Seems inconsequential, but it is life altering.

A quote that sums up my view on life: “I’ll eat what I want, and I’ll die like a man”

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Meet Ian


“True to the roots of snus, it was at sea”

Name: Ian
Age: 38
Nationality: British

I’m currently renovating a cabin, so my hobbies are mainly carpentry, plumbing and plastering. When I had spare time, I played guitar and read non-fiction.

Favorite Snus:
I developed a soft spot for Jakobssons Autumn Snus last year. A nice hazy kick and sweet cinnamon flavour reminded me why autumn is my favourite season.

My first snus experience:
True to the roots of snus, it was at sea. I was crossing from Denmark to Sweden and spotted some interesting ‘cans’ in the onboard shop. I bought, I tried and then I bought more. Ettan White Portion, tusen takk!

Favorite Life Hack:
The only trick I regularly use is putting my phone into an empty cup to amplify the sound. The quality is still terrible, but it’s louder and makes me feel clever.

A quote that sums up my view on life:
Yesterday’s weirdness is tomorrow’s reason why.

Stay tuned for Ian’s first review!

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Meet Matt


“Sleep when you’re dead”

Name: Matt

Age: 24
Nationality: Canadian

Brewing beer is my favorite hobby that has evolved from a pastime to a career for me. I’m a co-founder of a microbrewery in Toronto called Pint Pursuits Brewing Co. I also love bikes of all sorts – downhill racing, trails, BMX…

Favorite Snus:
My go-to snus is General G.3 Extra Strong Slim White. Great feel, perfect strength, and no-nonsense flavor! A close second that I like to mix into the lineup is Göteborgs Rapé Lingon. So tasty!

My first snus experience:
My first experience with snus was during a round of disc-golf (throwing Frisbees into a metal net). I had never heard of it, and am now glad that it is catching on in Canada!

Favorite Life Hack:
Warm beer? Throw a wet paper towel around it, pop it in the freezer for 5 minutes, and voila, ice cold.

A quote that sums up my view on life:
Not sure who said this, but, “Sleep when you’re dead.” Too much to do and experience.

Matt’s first review will be published here soon!

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Meet Martin

“A burning passion for videogames, barbering, music and of course, snus”


Name: Martin
Age: 23
Nationality: Swedish

Right now: A burning passion for videogames, barbering, music and of course, snus. Currently involved with a “Arcade” group in Halmstad, Sweden, with the aim of bringing the kids, adolescents and the rest of the community together with their passion for video games. Now I’m digging into the art of writing and Roman Philosophy.

Favorite Snus:
Lundgrens Förbakad. Just the fact that it does not come in a bag, and actually preventing “Over­Runniness” is craftsmanship only wizards are capable of. And the taste Is really good, too.

My first snus experience:
My dad was a “snuser”. He would open the can of “Ettan” and let me and my big sister smell the snus. Somehow, in some way, we loved the smell of It. My actual first “Snus” happened when I turned 18 (age requirement for tobacco purchases in Sweden, follow the law and good things will happen to you!) and I bought my first can of Göteborgs Rapé. Got a little dizzy, though the sensation was on another level.

Favorite Life Hack:
Working with radio broadcasting, my portable recording device eats up batteries like no other. To keep myself from mistakenly using batteries that are dead and gone, dropping a battery on my desk (about 6inches) will indicate if their usable or not. If they give a small bounce, they’re good. If they bounce around like people in a nightclub, they’re dead or on the way out.

A quote that sums up my view on life:
Read what you want. Watch what you want. Play what you want. Think what you want. Say what you want. Liberty.

Stay tuned for Martin’s first review, which will be published here soon!

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My first snus experience #9

“Snus is my best friend during exams to calm my nerves”

Name: Kim
Age: 24
Nationality: Norway/UK
Profession: Student

Hi! My name is Kim and I’m 24 years old, born in Norway but Live here in the UK (Liverpool!) and I’m studying management within media and music.

First time I tried snus was when I was alone at work one night. I’ve been working for 5 years at a retail store where they sold snus. After being around them and knowing all the names and flavours I wanted to try for myself. After been selling snus for such a long time in a store I said to myself  “it can’t be that horrible” and I tried a mint flavored snus, which I instant liked because of the fresh feeling it gave. I went directly over to other different brands with similar tastes and mint/fresh tastes, and once the Skruf slim fresh white was released I knew it was the perfect one. It’s slim, fits in under my lip, have the same fresh feeling as the first snus I ever tried and perfectly strong enough for me. I always look at the new ones coming to the market but I always go back to skruf fresh white, it simply just fits me best! Now i´ve enjoyed snus for almost 6 years.

Right now i have moved from Norway to study at Paul McCartneys Liverpool Institute of Performance Art School. Away from home and where I can buy snus in the stores, I turn to the amazing internet as an option to order my snus in. Snus is my best friend during exams to calm my nerves and as a daily treat or my best wing-man on a night out here in England. I always look on the market for new flavours to try out, as its a million versions to try out there.

Sincerely Kim

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My first snus experience #6

“I was down on my knees in 2 minutes”

Name: Michal
Nationality: Slovakian, living in France
Hobbies: Ice Hockey
Profession: Professional Ice Hockey Player

Hello everyone!

So a little bit about me:

My name is Michal. I’m from Slovakia, but living in France where I play ice hockey as a professional hockey player. I live with my fiancée (7 years together) and my daughter who was born last year, in August. I can say we are one happy family 🙂 .

I stared with snus like 6 years ago when I played hockey in the Czech Republic. Some of my teammates were already using it, so I tried too. I remember the first one I had. Skruf Tranbar. I am glad that I tried this one, it was not as strong as Skurf Xtra Stark, but I was down on my knees in 2 minutes haha. After that I tried some stronger snus and many other brands.

And finally got to the THUNDER. Now my favorite is Thunder Frosted Xtra White Dry.

Let me know about your first snus experience in the comments below:)

Sincerely, Michal

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WARNING: This tobacco product can damage your health and is addictive.