on! vs ZYN: What’s the Difference? 
If you're an adult nicotine consumer comparing ZYN and on!® nicotine pouches, there are several product features to consider.
These include their flavor selection, strength range, pouch format, packaging, ingredients, and how many pouches are inside each can. 
This guide will help you better understand how the 2 brands differ.
Key Takeaways
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Both ZYN and on!® offer a range of plant-derived tobacco leaf-free nicotine pouches.
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There are 21 ZYN flavors while on!® is available in a total of 8 varieties.
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on! PLUS™ has 14 large pouches in every can; cans of ZYN have 15; both ZYN Ultra and on!® contain 20 pouches each.
General Product Comparison
| Feature | ZYN | on!® |
| Nicotine Strengths | 3mg, 6mg (ZYN) | 2mg, 4mg, 8mg (on!®) |
| 9mg, 11mg (ZYN Ultra) | 6mg, 9mg (on! PLUSâ„¢) | |
| Available Flavors | 13 (ZYN) | 7 (on!®) |
| 8 (ZYN Ultra) | 3 (on! PLUSâ„¢) | |
| Pouches per Can | 15 (ZYN) | 20 (on!®) |
| 20 (ZYN Ultra) | 14 (on! PLUSâ„¢) | |
| Pouch Format | Semi-dry (ZYN) | Mini, dry (on!®) |
| Slim, moist (ZYN Ultra) | Large, slim, made with NICOSILKâ„¢ mesh (on! PLUSâ„¢) | |
| Nicotine Source | Plant-derived | Plant-derived |
| Manufacturer | Swedish Match (PMI) | Helix Innovations LLC. |
Available Flavors
Both ZYN and on!® offer a variety of flavored and unflavored pouches for adult consumers to choose from. ZYN Ultra and on! PLUS™ currently have slightly fewer flavor options.
You will notice that available flavor categories (fruit, mint, etc) as well as the range of available strengths vary depending on the product line.
ZYN Flavors
ZYN Ultra Flavors
on! Flavors
on! PLUS Flavors
Nicotine Strengths
Each brand offers its own assortment of strengths.
| Product Line | Available Strengths |
| ZYN | 3mg, 6mg |
| ZYN Ultra | 9mg, 11mg |
| on!® | 2mg, 4mg, 8mg |
| on! PLUSâ„¢ | 6mg, 9mg |
Nicotine strength is measured in milligrams (mg) per pouch.
A higher nicotine strength does not necessarily mean a better pouch or a better fit for every adult nicotine user; it simply indicates the amount of nicotine per pouch.  
Ingredients
All ZYN, ZYN Ultra, on!®, and on! PLUS™ pouches contain nicotine derived from the tobacco plant.
Other ingredients commonly used in nicotine pouches like these include fillers, stabilizers, pH adjusters, sweeteners, and tobacco leaf-free flavorings.
Ingredient formulations may differ between products. You should always refer to the product packaging for complete ingredient information. 
Pouch Format
Product specifications can also vary between brands. Both ranges consist of a drier pouch (ZYN and on!®) as well as a moister variety (ZYN Ultra and on! PLUS™).
It’s worth noting that ZYN Ultra has a higher moisture content than ZYN, whereas on! PLUS™ is made with a soft, seamless, and high-stretch NICOSILK™ mesh that gives it a moist sensation.
| Feature | ZYN | on!® |
| Pouches per Can | 15 (ZYN) | 20 (on!) |
| 20 (ZYN Ultra) | 14 (on! PLUS) | |
| Pouch Format | Semi-dry (ZYN) | Mini, dry (on!) |
| Slim, moist (ZYN Ultra) | Slim, moist, NICOSILKâ„¢ mesh (on! PLUS) | |
| Can Design | Twist-and-lock lid (ZYN) | Rectangular can with waste compartment (on!) |
| Snap-lid with waste compartment (ZYN Ultra) | Round can with waste compartment (on! PLUS) | |
| Pouch Size |
Standard |
Standard (on!) |
| Large (on! PLUS) |
Packaging and pouch specifications may vary between products. 
Choosing Between ZYN & on!
When comparing nicotine pouch brands like these, consider objective product characteristics such as: 
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- Available nicotine strengths 
- Flavor selection  
- Pouch format  
- Pouch count  
- Product ingredients  
- Nicotine source  
Reviewing the product packaging and specifications can help you compare available options. 
FAQs
- ZYN and on!® are both tobacco leaf-free nicotine pouch brands consisting of 2 pouch formats (semi-dry and moist), but they offer their own strengths, flavors, and pouch counts among other differences. 
- on!® and on! PLUS™ are currently available in 5 strengths (2mg, 4mg, 6mg, 8mg, and 9mg) compared to ZYN and ZYN Ultra’s 4 strengths (3mg, 6mg, 9mg, and 11mg).
- ZYN currently has 21 flavors for adult consumers to choose from compared to 7 on!® varieties (including on! PLUS™). Both product lineups feature their own fruit, mint, and unflavored options.
- Every can of ZYN contains 15 pouches, while both ZYN Ultra and on!® contain 20 pouches each. on! PLUS™ has larger pouches and therefore fewer per can, with a total of 14.
- Both brands contain plant-derived tobacco leaf-free nicotine along with fillers, stabilizers, pH adjusters, sweeteners, and flavorings commonly used in nicotine pouches. You should always refer to the product packaging for a full list of ingredients. 
- NICOSILKâ„¢ is a seamless and stretchable material used exclusively in on! PLUSâ„¢ products, providing a softer overall mouthfeel.
Important
The products sold on this site contain nicotine. Nicotine is an addictive chemical that may increase heart rate and blood pressure and pose risks for individuals with certain medical conditions, particularly cardiovascular disease. These products are intended only for adult (21+) current nicotine users and are not for non-users. Sales to persons under 21 are prohibited. 
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