Northerner's Media Hub
Here at Northerner, we’ve been a pioneer in smoke-free alternatives since 1998. What started in a Swedish student flat over 25 years ago has grown into a trusted international platform with more than a million customers under the Haypp Group umbrella.
Our mission is simple: to minimize smoking-related harm and empower adult nicotine consumers with access to tobacco leaf-free alternatives. We specialize in nicotine pouches and uphold the highest product quality and safety standards through independent lab testing, ensuring compliance in an evolving regulatory landscape across both American and European markets.
Northerner really is your go-to destination for quality, convenience, and expertise, but we’re more than just an online store. We’re also a knowledge hub and thought leader in the smokeless space—initiating our own consumer surveys, industry research, and corporate reporting to better inform policymakers and the public at large.
Get In Touch With Us
If you’re keen to learn more or would like to collaborate, don’t hesitate to get in touch. Our PR and Media team are available for comment on key topics such as youth access prevention and tobacco harm reduction upon request.
Jennifer Johnson
PR Manager (US)
(+46) 70 364 35 32
Jenn has over 20 years of international experience in public relations, communications, and brand strategy, having worked with agencies and organizations across Europe, the Americas, and Asia in senior roles.
She manages all media relations, corporate advocacy, and regulatory communications on behalf of Haypp Group in the US and is the go-to person for Northerner’s media requests—including profile interviews, industry commentary, fact-checking, brand assets, etc.
Mark O'Mahoney
PR Manager
(+46) 70 399 24 27Mark has over 15 years experience in policy, communications, and public affairs as well as an academic background in International Political Theory and International Development. Reach out to him for comment on any UK-specific questions in the Central European timezone (GMT+1).
Lisa Hottes
PR Manager
(+49) 151 412 531 76Lisa oversees external communications and public affairs as our PR Manager for the DACH region. She has experience at the intersection of politics, technology, and energy. She holds a Master’s degree in Political Science from the University of Cologne and is available for comment in the Central European timezone (GMT+1).
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