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ZYN's health claims held up under scientific scrutiny at a recent public hearing. This is a positive sign as we await the FDA's final decision regarding their MRTP application.
We surveyed 1,000 adults about their New Year's resolutions and found a lot of them are re-thinking their relationship to alcohol, cannabis, and tobacco.
A public hearing later this month will determine whether or not ZYN can be classified as a Modified Risk Tobacco Product. We're all for it, and here's why.
Learn about the history of American Oral Tobacco and Nicotine Pouches
WHO’s COP11 took place behind closed doors, prompting global experts to gather at GoodCop 2.0 just blocks away. Their message: harm reduction deserves a seat at the table.
Stress on the frontline has historically led to higher rates of tobacco use among servicemen & women, even beyond active duty. Thankfully alternatives now exist.
The US nicotine landscape seems to be shifting fast, but it's actually been a decade in the making. We look at the latest from the FDA & what led us here.
For us, compliance is more than just ticking a box. It's about product testing & transparency, so you can shop with confidence today and tomorrow.
Experts argue that restricting access to reduced-risk nicotine products may do more harm than good, urging smarter regulations over blanket online sales bans.
Cigarette prices in Australia are among the highest in the world, pushing smokers toward the black market and raising tough questions for policymakers.
A pilot study suggests Stingfree PROTEX® nicotine pouches, designed with a protective barrier, may help reduce gum irritation for users.
While the media fixates on RFK Jr.'s personal pouch use, our VP of Regulatory Affairs says it's refreshing to see him give a voice to millions of adult users.
A surge in illegal vapes infiltrating the US exposes nicotine users to unnecessary risks. We explain why shopping with compliant retailers who do their own product testing is important.
It's no secret a lot of military personnel turn to nicotine to cope with stress, but we see you and we support you with our smoke-free, reduced-risk alternatives.
Dr. Martin Makary spoke about regulatory reform, AI, and the importance of science-backed policy for tobacco harm reduction at a recent conference. Our Director of Scientific Affairs was there.
Trump's tariffs could mean price hikes on tobacco & nicotine imports from countries like Canada, Mexico & China, but Northerner customers shouldn't feel the hit & here's why.



















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