Jennifer Johnson

Jennifer Johnson
PR Manager
Company
Northerner Scandinavia Inc.
Education
Public Relations, MarComm, Journalism
Expertise
Customer Trends, Market Insights & Editorial
About
Working in public relations and editorial development, Jennifer is constantly exploring consumer trends and category growth, as well as the regulatory changes that impact nicotine pouch users' everyday lives. From market surveys to breaking news and policy updates, she'll help you keep up with this fast paced industry.
All Articles
ZYN's health claims held up under scientific scrutiny at a recent public hearing. This is a positive sign as we await the FDA's final decision regarding their MRTP application.
We surveyed 1,000 adults about their New Year's resolutions and found a lot of them are re-thinking their relationship to alcohol, cannabis, and tobacco.
Stress on the frontline has historically led to higher rates of tobacco use among servicemen & women, even beyond active duty. Thankfully alternatives now exist.
A surge in illegal vapes infiltrating the US exposes nicotine users to unnecessary risks. We explain why shopping with compliant retailers who do their own product testing is important.
It's no secret a lot of military personnel turn to nicotine to cope with stress, but we see you and we support you with our smoke-free, reduced-risk alternatives.
Dr. Martin Makary spoke about regulatory reform, AI, and the importance of science-backed policy for tobacco harm reduction at a recent conference. Our Director of Scientific Affairs was there.
Trump's tariffs could mean price hikes on tobacco & nicotine imports from countries like Canada, Mexico & China, but Northerner customers shouldn't feel the hit & here's why.
Tossing and turning at night? Your late-night pouch habit might be to blame! Find out how nicotine pouches affect sleep this World Sleep Day.











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