4 Facts You Probably Didn’t Know About Snus

Snus is one of the most popular oral tobacco products, the value of the global snus market was $2.41 billion in 2019 and has been growing at a rate of around 5.5% annually since. The key driver of this growth is the fact snus is smoke-free and convenient compared to other tobacco products. But how much do you really know about snus? We uncover 4 potentially surprising facts about snus. 


  1. Snus is pasteurized. Much like the milk in your fridge, snus is pasteurized. The tobacco in snus is grounded up then heated to the point just before combustion and kept on that heat from between 24 to 36 hours.
  2. New Sweden Helped Create Snus. New Sweden was the only Swedish colony in the US. This colony was the reason tobacco began entering Sweden in the middle of the 17th century. At the time, this tobacco was too expensive to just smoke, so Swedes mixed the tobacco with salt and water to fill it out and thus snus was born. Swedes could get their tobacco in a more economical way!
  3. Snus is best stored cold. While this might not be mindblowing, it is still a useful fact and reminder. While it is not that important for you to always keep your can in the fridge, by storing your snus can(s) in cooler temperatures you will get the best experience and keep the freshness for longer.
  4. Snus has been in America since the 90s. American versions of snus have been around since the middle of the 90s. However, the Swedish snus (the stuff that has been readily available in Scandinavia since the middle of the 19th century) has only really been stocked in the U.S over the past few years.

Want to know the difference between Swedish and American Snus? Read our article to learn about the differences!