Whether you’re new to nicotine pouches or you’re a longtime consumer, at some point, you’ve probably had a question or two. For instance, what is the major difference between Swedish snus and nicotine pouches?  


Many customers don't notice any obvious differences between the two products at first. In fact, in many ways, nicotine pouches are quite similar to traditional Swedish snus’ taste and texture. However, there is a significant difference that sets the two apart. Nicotine pouches are tobacco-free, which means they don’t contain any tobacco plant matter in any form (ie: leaf, roote, etc). To produce these pouches, nicotine is extracted from the Nicotiana tabacum plant and crystallized into nicotine salt, but the plant itself is excluded. Meanwhile, tobacco is the base ingredient in Swedish snus. 


To sum it all up, there are pretty huge differences that set nicotine pouches apart from Swedish snus. Because nicotine pouches are tobacco-free, they have a longer expiration date than Swedish snus.  



Swedish Snus is a moist, spit-free ground tobacco product that originated from a type of dry nasal snuff that dates back to early 18th-century Sweden. Snus is placed between the top lip and your gums and lasts up to 60 minutes before it starts to drip and lose its flavor.


There are also tobacco-free and nicotine-free options that come in a number of different formats, strengths and flavors.


Snus is particularly popular in Sweden, but products can also be found in many other countries like Norway, Denmark, Russia, America and Finland, to name a few. Similar oral tobacco is also popular in certain parts of Asia, where hundreds of millions of people use it. Snus is currently used by over one million Swedes and the average Swedish snus user consumes about 4 cans per week.



Nicotine pouches are pre-portioned, plastic pouches containing nicotine that you place inside the mouth, usually between the gums and the upper lip. With this product, the nicotine is best absorbed into the bloodstream through the mouth’s lining. You do not swallow or smoke nicotine pouches, however, it is OK to the swallow spit from pouches


The pouch’s exterior is typically made from a plastic called Tyvek, while the interior contains either synthetic or tobacco-derived nicotine, along with natural plant-based fibers and fillers, water, and often flavorings and sweeteners.


Popular brands like VELO, ZYN and Copenhagen are available in various strengths and flavors. They are usually sold in tins or plastic containers with 15 pouches.


How do I use nicotine pouches?

Not sure where to start? Learn exactly how to use nicotine pouches as soon as today!


If you are having trouble choosing between the many different brands of nicotine pouches, you might get some help from our guide of the differences between VELO & ZYN, or in our guide where you'll find the best nicotine pouches ranked