How Northerner Is Creating a More Engaging Shopping Experience 

At Northerner, we’re always looking for ways to improve how our website works for our adult customers. That includes expanding product selection and maintaining competitive pricing — but it also means enhancing how the overall experience feels from the moment you log in to the moment you check out.


Online shopping can often feel routine: search, select, purchase. We’re introducing new ways to make the process more engaging by building interactive elements directly into the browsing experience. 

Key Takeaways
View more
  • Northerner is introducing more interactive features, beginning with seasonal on-site scavenger hunts. 
  • Hidden icons placed across the site unlock account-based rewards when discovered. 
  • Participation is designed for logged-in customers. 
  • Rewards follow a tiered structure — some are easier to locate, while others require deeper exploration. 
  • After positive engagement with last year’s Halloween event, the upcoming St. Patrick’s Day edition continues this approach, with additional interactive features planned throughout the year. 

Seasonal On-Site Scavenger Hunts 

One of the ways we’re adding interaction to the Northerner platform is through seasonal scavenger hunts.


Rather than relying on a single sitewide discount, themed icons are placed throughout different sections of the website. When you’re logged-in and find one, it unlocks a reward connected directly to your account.


The concept is straightforward: browse with intention. Instead of moving directly from product page to checkout, you are encouraged to explore — because that’s where rewards may be found.


While navigating the site, you might:

 

  • Discover a hidden icon that unlocks a discount 
  • Learn more about available products and categories 
  • Explore your account features 
  • Review information about rewards and site tools 

 

The goal is simple: exploration can lead to added value. Any additional content you discover along the way is an added benefit. 


We spoke with Anthony, Senior Merchandising Manager at Northerner, to learn more about the thinking behind the initiative. 

We’re always evaluating how customers move through the site. The scavenger hunt was built to encourage broader navigation — not just a quick reorder. It gives customers an opportunity to engage with more areas of the platform while unlocking value tied directly to their account.
Anthony  Ponichtera
Senior Merchandising Manager

Understanding the Reward Structure 

Each icon corresponds to a specific reward tier.


Some icons are positioned in more visible areas and unlock smaller discounts. Others may be located in sections that require more browsing and provide higher-value rewards. The tiered structure supports engagement while keeping participation straightforward.


These experiences are built specifically for logged-in customers. Rewards are not automatically applied sitewide — they are connected directly to individual accounts. When an icon is found, the associated reward attaches to the profile and can be used during checkout.


The process remains simple:

 

  1. Log in*
  2. Explore
  3. Find an icon
  4. Unlock the reward 

*Don’t have an account yet? Eligible adult customers can create one in just a few minutes. 

Continuing with St. Patrick’s Day 

Northerner’s next seasonal scavenger hunt aligns with St. Patrick’s Day.


During the event, customers can look for themed icons placed across various sections of the site, including:

 

  • A four-leaf clover 
  • A leprechaun hat 
  • A rainbow 
  • A pot of gold 

Each icon unlocks a different reward tier. Some may be easier to locate, while others are placed in areas customers may not regularly visit.


The format remains consistent: 

 

  1. Log in
  2. Browse the site
  3. Find an icon
  4. Unlock the reward 

It’s a structured way to add an interactive element to a shopping experience many customers already planned to complete. 

Looking Ahead 

Seasonal scavenger hunts are part of Northerner’s broader effort to continually refine and enhance your online experience.


We asked Anthony how this initiative fits into Northerner’s long-term plans.


“Interactive features like this allow us to introduce something new without disrupting the core shopping experience. It’s about layering in engagement in a way that feels practical and easy to participate in.”


He added:


“Seasonal events give us a natural starting point, but the larger goal is continuous improvement. We’re focused on refining how rewards connect to customer accounts and building features that encourage thoughtful exploration across the site.”


Customers can expect additional interactive experiences, account-based opportunities, and seasonal events in the future. 

FAQs

  • The St. Patrick’s Day scavenger hunt will run from March 10th through March 17th, 2026. 
  • It is a seasonal interactive feature where themed icons are placed throughout the website. Logged-in customers who find these icons can unlock account-based rewards. 
  • Yes. Seasonal scavenger hunts are one example of how Northerner is introducing interactive features. Additional experiences are planned throughout the year. 
  • Yes. Participation requires a Northerner account, as rewards are connected directly to individual customer profiles. 
  • No. They are part of a broader initiative to continue enhancing the Northerner online experience.
  • The best way to stay informed is by subscribing to Northerner emails, where upcoming events and seasonal features are announced.
  • Northerner requires customers to be 21 or older and uses a third-party age-verification provider during the ordering process. In some states, an adult signature may also be required upon delivery. For more information, visit Northerner’s FAQs, Responsibility Statement, or Terms and Conditions pages.