Privacy Policy

Updated: 31 March 2025

In this privacy notice (the 'Notice') we describe how we collect, use, and share your personal data when using our websites, digital channels, making a purchase, when you communicate with us, for example when contacting customers service, and when you participate in contests and other activities that we arrange.

Personal data means any information that, directly or indirectly, identify you, for example your name or your IP address.

It is important to us that you feel comfortable with how we process your personal data. We take measures to ensure that your personal data is protected and that our use of personal data complies with applicable regulations and laws and our internal procedures and routines.

We never sell your personal data to any third party without your consent.

To make it easy for you to find the information you are looking for we have divided the information in this Notice into the following sections. You can click on the relevant section in the list below to jump directly to the section in question.

1. Who is responsible for the use of your personal data?

2. Which personal data do we collect?

3. From where do we collect personal data?

4. Why do we use your personal data?

5. Based on which legal bases do we use your personal data?

6. Which recipients do we share personal data with?

7. Which rights do you have?

8. Cookies and other technologies

9. Where we process personal data

10. Updates to this Notice

11. Any questions?

12. Detailed information on our use of personal data

1. WHO IS RESPONSIBLE FOR THE USE OF YOUR PERSONAL DATA?

The company that you interact with is, as a starting point, responsible for its own use of your personal data. In this Notice 'we', ' our' and 'us' refer to the relevant company that is responsible for the use of your personal data.

Snusbolaget Norden AB is, however, responsible together (joint controllers) with the relevant company for the use of your personal data to communicate and send offers to you in various channels and to carry out analysis for customer insights. To ensure that your personal data is covered is safeguarded the relevant group companies have entered into an agreement which includes an arrangement which governs the use of personal data. For information regarding the essence of the arrangement, please contact us. Contact details can be found in section 11 below.

In the table below, we have outlined the companies that are covered by this Notice and their respective websites. For the sake of clarity, we have also included information regarding to which counties each company delivers its products. Please see section 11 for contact information to each company.

Contact details to the companies can be found in section 11 below.

2. WHICH PERSONAL DATA DO WE COLLECT?

We only collect the personal data that we need.

We collect and process the following categories of personal data, but which personal data that we collect about you in particular depends on how you interact with us:

· Identity information. Information that makes it possible to identify you, for example your name.

· Contact information. Information that makes it possible to contact you, for example your address, e-mail address and telephone number.

· Order and delivery information. Information about your order and chosen shipping method, for example the product, purchase price, order date and shipping method.

· User generated information. Information regarding your activity and use of our websites, digital channels, and services, for example clicks and visits and your behaviour when using the websites and our digital channels.

· Profile information. Information regarding your profile, for example your gender and age.

· Communication. Contents of communication with us, for example contents in e-mail communication with customer service or the responses you provide when participating in a market survey.

· Technical information. Technical information about the device that you use when visiting our websites and digital channels, for example type of device, version of browser and operating system.

3. FROM WHERE DO WE COLLECT PERSONAL DATA?

We collect personal data from the following sources:

· Yourself. When you make a purchase on the website, use our websites and other digital channels, contact customer service or participate in a market survey we collect personal data about you.

· Payment service providers. When you make a purchase on the website, we collect for example identity information, contact information and order and delivery information that the payment service provider shares with us.

· Couriers and shipping companies. To ensure that your delivery has arrived or to track your shipment we collect order and delivery information that the couriers and shipping companies that we collaborate with share with us.

· Group companies. The companies within the group collaborate with each other and therefore shares information for example in order to communicate and send offers in various channels.

· Partners. We collaborate with different companies, for example marketing platforms, and collect the personal data that they share with us to manage the relationship with the partner.

· Social network platforms. If you visit our channels on social network platforms, we collect the personal data that you provide to us when using these channels.

· External information services. We supplement the personal data that we collect about you with information from external information services. This in order to communicate and send offers in various channels, to carry out analysis for customer insights and to carry out age verification.

4. WHY DO WE USE YOUR PERSONAL DATA?

We use your personal data for various purposes, including to manage your orders, provide our services, communicate with you, to make evaluations and follow-ups, to manage and defend legal claims and to comply with the law.

Below we further explain the purposes with our use of personal data and provide examples of processing activities carried out for respective purpose. Please note that not all processing activities may apply to you. Which processing activities that you are covered by depend on how you interact with us.

To read more about which categories of personal data, which legal basis that we rely on for the use of your personal data for each purpose and for how long your personal data is stored, please see in section 12 below.

Manage your order or subscription

We use your personal data to manage your order on our website, for example to process your order, communicate with you regarding the order and to handle any complaints. We also use your personal data to manage a subscription that you have ordered, for example to process the subscription and communicate with you regarding the subscription. You need to provide the information that we have requested when you place your order, since the information that we request is necessary in order to process your order. If you do not provide the information that we have requested, we unfortunately cannot process your order.

Provide services on our websites

We also use your personal data to provide services on our websites, for example to register your user account and give you access to my account on the website.

Respond to questions and provide customer service

If you contact us for example by e-mail or phone, we use the personal data that share with us to respond to your questions or to provide customer service.

Communicate and send offers in various channels

We use your personal data to send offers and personalized communications to you from us and our partners in various digital channels, for example by e-mail or on social media platforms. You can at any time unsubscribe from communications by clicking on the unsubscribe link in the mailing or by contacting customer service. To communicate relevant information and offers, we may profile your personal data by analysing previous purchases and your use of our websites, digital channels and services.

We also share your personal data for this purpose with social network platforms and marketing platforms. Please see section 6 below for further information on which recipients that we share personal data with.

Provide customized customer benefits

We use your personal data to provide you with customized customer benefits. In order to provide customized customer benefits, we perform profiling by analyzing purchasing behavior and history and sorting customers into different groups based on, among other things, how often and how much the customer shops. This means that different customers can receive different benefits and advantages depending on their purchasing behavior and history.

Carry out analysis for customer insights

We use your personal data to carry out analysis for customer insights on an aggregated level. This in order to obtain a better understanding and insight into our customers' buying behaviour and buying patterns. For this purpose, we can also supplement your personal data with information collected from external information services. We do not profile your personal data for this purpose since analysis is made using aggregated information. We share anonymised customer insights which do not include any personal data about you with manufacturers and partners for their use in their businesses.

Provide newsletter

We use your personal data to provide our newsletter, for example to send out the newsletter and manage your subscription. You can at any time unsubscribe from the newsletter by clicking on the unsubscribe link in the newsletter or by contacting customer service.

Carry out age verification

We use your personal data to verify your age in connection with your order. As outlined in our terms and conditions, you must be at least 18 years old in order to place an order. We have implemented functionality on the website that allows you to verify your age in an easy way. If needed, your age will be verified by comparing a photograph of your face with an image of an ID document, in which case we will ask for your consent to carry out the age verification. If you do not provide your consent, and we cannot verify your age, we will not be able to confirm your order.  

Follow-up and analyse the business

We use your personal data to compile reports on an aggregated level and statistics to follow-up and analyse the business. By way of example, we compile order and delivery information to ensure that we your products in stock and to understand which products that are more popular than other products. We do not profile your personal data for this purpose.

Carry out contests, events and other activities

If you participate in a contest, event or another activity that we arrange, we use your personal data to carry out the contest, event or activity, for example to register your participation, to communicate with you regarding the activity and, where applicable, publish information on winners on our websites and in our digital channels.

Carry out market surveys

If you choose to participate in a market survey that we carry out we collect the personal data that you provide in connection with the survey. Market surveys help us better understand your shopping experience and your experience of our service. Your opinions about our business, products and services are important to us. You can unsubscribe from mailing at any time by clicking on the unsubscribe link in the mailing or by contacting customer service.

Develop and improve the business

We use your personal data when we carry out analysis on an aggregated level to develop and improve the business, our business methods and business strategies. This in order to enable us to continuously provide an even better shopping experience and customer service. We do not profile your personal data for this purpose

Follow-up and analyse the use of our websites and digital channels

It is important for us to understand how our websites and digital channels are used. We therefore use your personal data for this purpose, for example when we collect and analyse visitor and user statistics on how our website, digital channels and our services are used.

Enable functionality on our websites

To enable functionality on our website, for example to remember your settings, we use where necessary your personal data. This in order to provide you with a better user experience on the website.

Manage the relationship with partners

We use your personal data to manage our relationship with partners, for example marketing platforms. This, for example, to pay commission to the partners on purchases generated through marketing using the partner's platform. For the same purpose, we share personal data with our partners. Please see section 6 below for further information on which recipients that we share personal data with.

Ensure technical functionality and security

We use your personal data to ensure necessary technical functionality and security of our websites and services, for example for security logging, error handling, and backups.

Manage and defend legal claims

If needed, we use your personal data to manage and defend legal claims for example in connection with a dispute or court proceeding. For this purpose, we share personal data, when needed, with other recipients, please see section 6 below.

Fulfill legal obligations

To fulfil our legal obligations, if necessary, we will use your personal data, for example, in order to fulfil accounting or data protection obligations, carry out age checks and for product liability and product safety. For this purpose, we may share certain information with other recipients. Please see section 6 below for more information.

5. BASED ON WHICH LEGAL BASES DO WE USE YOUR PERSONAL DATA?

In order for the use of your personal to be lawful there must be a legal basis for the processing. Below we describe the legal bases that we rely on when processing your personal data. To read more about the legal basis that we rely on for the use of your personal data for each purpose, please see our detailed information on our use of personal data in section 12 below.

· Legal obligation. When we need your personal data to comply with a legal obligation which we are subject to, for example to fulfill age checks or accounting requirements, the processing of your personal data is carried out based on this legal basis.

· Performance of a contract. When we need your personal data to perform a contract with you, e.g. our terms of purchase to process your order, the processing of your personal data is carried out based on this legal basis.

· Legitimate interest. In certain cases, we have made the assessment that we have a legitimate interest of processing your personal data and that this legitimate interest – under a balancing of interest test – outweighs your interest of not having your personal data processed, for example to communicate with you or to follow-up and analyse the business. In such a case our processing of your personal data is carried out to satisfy our legitimate interest. You have the right to object to processing of personal data carried out based on our legitimate interest, please see section 7 below.

· Consent. When you have given your consent to our processing of your personal data, for example if you accept our use of cookies and similar technologies, the processing is carried out based on your consent. You have the right to withdraw your consent at any time, please see section 7 below.

6. WHICH RECIPIENTS DO WE SHARE PERSONAL DATA WITH?

Below we describe which recipients that we share your personal data with. Which recipients we share your personal data with depends on how you interact with us. Unless we have stated otherwise below the recipient is responsible for its own use of your personal data.

To read more about why and based on which legal basis we share your personal data with different recipients, please see our detailed information on our use of personal data in section 12 below.

We share personal data with:

Service providers

To process personal data for the proposes described in this Notice, we share personal data with service providers that we have engaged. These service providers provide, for example, IT services (e.g. storage), communication services (which enable us to send you messages and newsletters) and warehousing services. When the service providers process personal data on our behalf, they act as data processors for us, and we are responsible for the processing of your personal data. They must not use your personal data for their own purposes and are contractually and legally obliged to protect your personal data.

Payment service providers

Vi use payment service providers to process your payment when you make an order on our websites and therefore share personal data with them for the same purpose.

Couriers and shipping companies

To process your order and deliver your ordered goods to you we share personal data with the couriers and shipping companies that we have engaged to carry out the transport of the goods.

Group companies

The companies with the group collaborate and therefore share personal data with each other, for example to communicate and send offers in various channels. Snusbolaget Norden AB is responsible together (joint controller) with the relevant group company for the use of your personal to communicate and send offers in various channels.

Social network and marketing platforms

To communicate and provide personalised offers in our digital channels and on other websites we share personal data with social network and marketing platforms.

When we automatically share personal data with these platforms we are, where applicable, jointly responsible together with the relevant social network or marketing platform for the collection and transfer of your personal data using cookies and similar technologies. We and the relevant platform is are, however, independently responsible for the subsequent use of your personal data. We have entered into specific arrangements with the platforms which outline the roles and responsibility of us and the relevant platform in relation to the use of your personal data. You have the right to receive information on the essence of these arrangements. Contact our data protection officer to obtain this information, please see section 11 below for contact details. Please also see our detailed information on our use of personal data in section 12 below for more information about the recipients with whom we are jointly responsible for the use of your personal data.

Partners

To manage the relationship with the partner we share personal data with them for the same purpose. As an example, we share personal data with marketing platforms that we cooperate with to pay correct commission on purchases generated through marketing made with the partner's platform.

Other recipients

If needed, we share your personal data with other recipients for the following purposes:

• to manage a merger or sale of the business,
• to manage and defend legal claims and rights,
• to fulfil legal obligations,
• to respond to a request, and
• to protect and ensure the safety of our staff.

Examples of recipients are external advisors, public authorities, courts, law enforcement, and potential buyers and sellers should we sell the business.

7. WHICH RIGHTS DO YOU HAVE?

You have certain right rights under applicable data protection laws in relation to the personal data that we have collected about you.

You have the right to:

• Request access to and a copy of your personal data. You can view certain personal data that we have store about you by accessing my account.
• Request rectification of your personal data that is incorrect or incomplete.
• Withdraw your consent to our use of your personal data that is based on your consent.
• Request erasure of your personal data in some circumstances, but not in cases where we, for example, are legally obligated to keep your personal data.
• Unsubscribe from marketing communications which you for example can do by clicking on an unsubscribe link in the communication. Where applicable you can unsubscribe from communication in Your account.
• Request restriction of your personal data in certain circumstances and you can then, at least for a certain period of time, prevent us from using your personal data for other purposes that for example to manage and defend a legal claim or to comply with legal obligations that we are subject to.
• Object to the processing of your personal data that is based on our or another party's legitimate interest for reasons related to your specific situation and if we cannot show that we have a compelling reason for our use of personal data we will stop using your personal data for the relevant purpose.
• Transfer your personal data (data portability) under certain circumstances by requesting a copy of your personal data that you have provided to us in a structured format that you can transfer to another recipient.

In order to exercise your rights, please contact customer service for the relevant company. Please see section 11 below for contact details.

8. COOKIES AND OTHER TECHNOLOGIES

We use cookies and other technologies on our website. For more information on our use of cookies and other technologies and how you can adjust your cookie settings on the website, please see [ our information on use of cookies].

9. WHERE WE PROCESS PERSONAL DATA

We endeavour to store your personal data within the EU. However, in certain cases we transfer personal data with recipients outside the EU/EEA, for example service providers engaged by us. The countries outside the EU/EEA that we transfer your personal data to include the U.S.

To ensure that the personal data is protected, we ensure that there are adequate safeguards in place with the service providers that process your personal data outside the EU/EEA area in light of the laws of the receiving country, for example data transfer agreements which include standard data protection clauses for transfers of personal data in addition to, if needed, supplementary measures.

10. UPDATES TO THIS NOTICE

We regularly update this Notice. This in order to ensure that the Notice reflects our use of personal data. As an example, we will update this Notice if we decide to collect additional categories of personal data or if we intend to use collected personal data for additional purposes.

We will in such case notify you in advance by appropriate means, for example by showing a message on the website or by e-mail. The latest version of the Notice is always available on this page and the date the Notice was last updated is stated above.

11. ANY QUESTIONS?

If you have questions about this Notice, our use of your personal data or if you wish to exercise your rights, please contact our customer service, please see contact details below.

If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in your country. Below we have outlined the data protection authority that is responsible for supervising our use of personal data in the countries to which we deliver our products. Contact details for each data protection authority can be found on the data protection authorities' websites.

 

12. DETAILED INFORMATION ON OUR USE OF PERSONAL DATA

Why and how we use personal data

Please find below detailed information regarding our use of personal data, including the categories of personal data used, the legal basis for the use and for how long the personal data is stored.

Why and with whom we share personal data

Please find below detailed information regarding which categories of personal data we share with other recipients and the legal basis for the transfer.

Other recipients

Recipients that We Are Jointly Responsible With

As noted in section 6 are we jointly responsible for the use of your personal data with certain recipients that we share your personal data with.