About Northerner

Northerner UK is part of the Haypp Group, a consumer-driven e-commerce company with the ability to drive real change in the industry. Haypp Group is leading the global shift towards alternative nicotine products.

Our mission is to empower you to make informed choices about your nicotine consumption through high-quality, tobacco leaf-free products.

A Pioneer in Nicotine Alternatives

What began in a student flat in Sweden, packing orders on a kitchen table, has evolved into a global platform. Northerner was the first site to sell Swedish snus online, and today we focus exclusively on nicotine pouches, also known as tobacco-free snus.

With over 25 trusted brands and strengths ranging from 0-20mg nicotine per pouch, our online shop is a destination for adult consumers looking for nicotine products.

Global Reach with Local Expertise

From being the first to launch nicotine pouches online in 1998 to expanding into Europe and the US, Northerner has consistently been at the forefront of smokeless formats.

As part of the Haypp Group, we benefit from broader expertise, rigorous product testing, and smoother delivery operations – all while staying committed to our principles: transparency, fair pricing, and trusted service.

Why Northerner?

Northerner is more than just an online nicotine pouch store. We're committed to delivering an exceptional customer experience by offering a selection of high-quality nicotine products.

We focus on four key areas:

We Offer Convenience We understand the importance of fast, flexible, and discreet delivery. With options including Royal Mail, DPD, InPost Lockers, and Hived (in Central London), we help you get the products you want – wherever, whenever. Our UK-based warehouse ensures quick despatch and minimal delays.

We Put Our Customers First Our approach is grounded in responsibility and understanding. We prioritise a secure shopping experience by verifying orders through a robust, digital age verification process. This helps ensure our products are sold only to those aged 18 and above, reflecting our commitment to responsible access and customer trust.

We Offer a Quality Assortment Everyone has different preferences. That’s why we stock a wide selection of pouch formats, nicotine strengths, and flavours – from mint and citrus to coffee and liquorice. Our curated assortment helps you choose with confidence.

We Set Industry Standards We only sell products that undergo lab testing and comply with recognised quality and labelling criteria. All nicotine pouches listed on our website are laboratory tested, and we work closely with brands to ensure the final product meets recognised manufacturing and labelling standards.

What We Offer

We specialise in nicotine pouches, a smokeless, tobacco leaf-free format that's legal to buy and sell in the UK. Northerner provides access to well-known brands including ZYN, Nordic Spirit, and VELO.

We also offer resources through our guides, FAQs, and blog content, helping users navigate nicotine strengths, pouch formats, and flavour profiles with confidence.

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