About Northerner
Northerner UK is part of Haypp Group, a global e-commerce company specialising in alternative nicotine products. We provide adult consumers with lab-tested nicotine products and clear product information.
Our mission is to empower users to make informed choices about nicotine consumption.
Our Commitment & Expertise
The principles, expertise, and standards that shape how we operate.
Our Responsibility
We prioritise responsible retailing through strict age verification, third-party product testing via Nicoleaks, & transparent product information.
Our Experts
Meet the specialists behind Northerner UK. Visit our Experts Hub to read interviews and get insight into our products, processes, and industry.
Media Hub
Find the latest press materials, regulatory updates, and corporate announcements related to Northerner UK in our Media Hub.
What began in a student flat in Sweden, packing orders on a kitchen table, has evolved into a global platform. Northerner was the first website to sell Swedish snus online. Today, we focus on nicotine pouches, also referred to as tobacco-free snus.
From launching online in 1998 to expanding across Europe and the US, Northerner has remained focused on smokeless nicotine formats. As part of Haypp Group, we benefit from decades of industry experience, rigorous product testing, and established distribution networks.
We continue to operate with the same core principles that shaped the brand: transparency, fair pricing, and reliable service.
Why Northerner UK?
Our business is built around these core principles:
Since 1998
Among the first online retailers of smokeless nicotine products, with decades of experience.
Wide Product Assortment
Quality nicotine pouch brands with multiple strengths and flavours — including nicotine-free options.
Built on Transparency
Clear product information, lab-tested products, and robust age verification.
Backed by Haypp Group
Part of an international e-commerce group with established frameworks, industry experts, and global reach.
What We Offer
We specialise in nicotine pouches, a smokeless, tobacco leaf-free format that's legal to buy and sell in the UK. Northerner provides access to well-known brands including ZYN, Nordic Spirit, VELO, and more.
We also share product knowledge via our brand pages, FAQs, and blog, helping users navigate nicotine strengths, pouch formats, and flavour profiles with confidence.
Company Information
If you have any questions, need help with an order, or want to get in touch with our customer service department:
For regulatory or media enquiries, check out our media hub or contact Markus Lindblad (Head of External Affairs at Haypp Group):
📧 markus.lindblad@hayppgroup.com
Registered Business: Haypp Limited, Milton Keynes, United Kingdom
We’re dedicated to offering a smooth, transparent, and customer-focused experience, and we’re always open to feedback or suggestions.
Got more questions? Make sure to check out our FAQs!
Latest from the Northerner Blog
Nicotine is an addictive substance. Products are intended for adults aged 18 and over.