London Leads UK in Nicotine Pouch Consumption
Greater London has the highest per capita consumption of nicotine pouches in the UK, followed by Scotland. Meanwhile, daily nicotine pouch use is on the rise nationwide, with more consumers using pouches more frequently.
Key Points
- Greater London has the UK’s highest nicotine pouch consumption per capita.
- More than 8 in 10 UK nicotine pouch users now use pouches daily.
- The amount of cans people use per week has also increased.
London and Scotland: Nicotine Pouch Hubs
According to the Nicotine Pouch Report 2026 (published by Northerner’s parent company Haypp), Greater London has the highest per capita nicotine pouch consumption in the UK, followed by Scotland.
Greater product visibility and awareness in these regions may be contributing to higher consumption levels. The adoption of newer nicotine products may also be quicker in metropolitan and highly urbanised areas.
Daily Nicotine Pouch Use on the Rise
Alongside regional differences, the report highlights a shift towards more frequent nicotine pouch use across the UK.
More than 8 in 10 nicotine pouch users now use pouches daily, up from 7 in 10 in 2025.
Higher-frequency use is also becoming more common:
- The proportion of users consuming 4-7 cans per week has risen from 32% to 41%
- The number of consumers using an average of one can per day has doubled
- Average online order sizes have also increased
These findings suggest that nicotine pouch use is becoming more frequent among existing UK users, with a growing proportion using several cans per week.
For further findings on UK consumption habits, explore the full Nicotine Pouch Report 2026 below.
