Nicotine Pouch Strength Guide

This nicotine pouch strength guide explains Northerner’s strength categories: Low, Normal, Strong, Extra Strong, and Ultra Strong. Find out why Northerner uses its own strength categories, how to compare product strength in different brands, and how to choose the right strength.

Because there is no universal industry standard, strength labelling can vary between nicotine pouch brands. This can make it difficult to compare products across brands.

To support clearer comparisons, Northerner UK categorises nicotine pouches using strength bands. These are based on nicotine content in mg per pouch.

Northerner UK groups tobacco-free nicotine pouches into the following strength categories based on mg per pouch. 

• Low: 0.1—3 mg
• Normal: 3.1—6 mg 
• Strong: 6.1—9 mg
• Extra Strong: 9.1—13 mg 
• Ultra Strong: 13.1—20 mg

Northerner also sells nicotine-free pouches.

Selecting a nicotine pouch strength depends on personal preference and prior nicotine experience

Use the table below to see which strength suits your preference.

Nicotine pouch brands often use their own strength indicators, such as names or dot systems, to compare products within their own range. These systems do not follow a shared standard.

Some brands define strength using mg per pouch, others use mg per gram, or visual indicators like dots. 

As a result, two products with similar nicotine content may appear different when comparing brand labels alone. 

For clarity, Northerner UK displays three key details on product pages:

• The brand’s original strength label
• Northerner UK strength category
• Nicotine content in mg per pouch

The table below shows how different brands use strength categories and how they compare to Northerner UK’s own categories.

Some brands use dot systems to indicate relative strength. These may range from four to six dots, depending on the brand. 

Dots only show how a product compares within that specific brand’s range. They do not represent a fixed nicotine amount.

Nicotine content is not the only factor influencing perceived strength. Several characteristics can affect how a pouch feels during use.

Moister pouches tend to release nicotine more quickly, which can increase perceived intensity.

Different nicotine pouch flavours, such as spicy or mint snus flavour, may create a stronger sensation under the lip, regardless of nicotine level.

pH levels influence how nicotine is absorbed. These values are not typically shown on packaging.

Northerner UK does not sell nicotine pouches exceeding 20 mg per pouch. This follows guidance set out by the Swedish Institute for Standards, SIS TS 72:2024. 

This cap ensures consistency across the product range and aligns with recognised industry standards.