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Northerner's Media Hub
Here at Northerner, we’ve been a pioneer in smoke-free alternatives since 1998. What started in a Swedish student flat over 25 years ago has grown into a trusted international platform with more than a million customers under the Haypp Group umbrella.
Our mission is simple: to minimize smoking-related harm and empower adult nicotine consumers with access to tobacco leaf-free alternatives. We specialize in nicotine pouches and uphold the highest product quality and safety standards through independent lab testing, ensuring compliance in an evolving regulatory landscape across both American and European markets.
Northerner really is your go-to destination for quality, convenience, and expertise, but we’re more than just an online store. We’re also a knowledge hub and thought leader in the smokeless space—initiating our own consumer surveys, industry research, and corporate reporting to better inform policymakers and the public at large.
Our PR and Media team are available for comment on topics such as product safety, innovation, and responsible nicotine use — including youth access prevention and tobacco harm reduction — and are happy to provide further insight or supporting material on request.
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Media Contact
PR Manager (UK)
Mark has over 15 years experience in policy, communications, and public affairs. He’s previously worked with international organisations, NGOs, comms agencies and advocacy groups across Europe—helping companies seeking to address global challenges within complex and rapidly changing policy environments.
Mark has third-level degrees in History & Politics, International Political Theory, and International Developement.
Other Markets
DACH (Germany, Austria & Switzerland)
Lisa Hottes
PR Manager
+49 151 412 531 76
Lisa oversees external communications and public affairs in the DACH region. She has experience at the intersection of politics, technology, and energy, having worked on political and regulatory communications at Microsoft and on energy storage and the transition to renewables in Germany. Earlier, she supported a member of the German Bundestag on policy matters. She holds a Master’s degree in Political Science from the University of Cologne.
US
Jennifer Johnson
PR Manager
(+46) 70 364 35 32
Jenn has over 20 years of international experience in public relations, communications, and brand strategy, having worked with agencies and organizations across Europe, the Americas, and Asia in senior roles. She manages all media relations, corporate advocacy and regulatory communications on behalf of Haypp Group in the US and is the go-to person for Northerner’s media requests (including profile interviews, fact-checking, brand assets, etc).
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