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Mark O'Mahoney

Mark O'Mahoney

Company

Northerner Scandinavia Inc.

Job Title

PR Manager UK

Expertise

Policy
Communications
Public Affairs

About

Mark is our PR Manager for the UK market. His role is tell the story of Northerner's mission to enable the transition to a smoke-free future. He has over fifteen years experience in policy, communications and public affairs. He has previously worked with international organisations, NGOs, communications agencies and advocacy bodies across Europe.

Mark has extensive experience working with companies seeking to solve global challenges within complex and rapidly changing policy environments.

Mark has third-level degrees in History & Politics, International Political Theory, and International Developement.

Articles by author

What is Nordic Spirit? Brand Explained

Nordic Spirit is a tobacco-free snus pouch brand designed for adult users seeking a discreet, smoke-free experience. Originating from Sweden, Nordic Spirit has quickly become a popular option in the UK due to its convenience and wide variety of flavours.

Vape Flavoured Nicotine Pouches

Nicotine Pouch Flavours Similar to Vapes

With the UK vape ban on disposable products set for 1 June 2025, some are increasingly turning to nicotine pouches as a tobacco-free alternative. This guide explores nicotine pouch options in the UK for those seeking vape-like flavours without smoke or vapour.

Spring Snus Flavours

Spring into Flavour: Snus Flavours for the Season

As the seasons change, nicotine pouch users may seek softer, fruitier, or floral flavours to match spring’s fresh and uplifting feel. While nicotine pouches are available year-round, why not explore options that embrace the essence of spring.

Life Savings Calculator

Life Savings Calculator

It is well known that cigarettes are bad for your health, but new research from University College London has shown by just how much they will shorten your life.

How Women Shaped the Evolution of Snus in Sweden

How Women Shaped the Evolution of Snus in Sweden

On International Women's Day 2025, we celebrate the role of women in shaping industries, traditions, and innovations that have stood the test of time. One lesser-known impact is how women’s preferences influenced Swedish snus, particularly in its accessibility and adoption over time.

How to Use Snus

How to Use Snus

If you're new to tobacco-free snus, understanding how to use it correctly can help you make the most of your product. This article guides you step-by-step on how to properly use snus, from selecting the right product to disposing of it safely.

Accidentally Swallowed Snus?

Accidentally Swallowed Snus? A Quick Guide

If you've recently started using snus, you might have wondered what happens if you accidentally swallow a pouch.

How to Use VELO Nicotine Pouches

How to Use VELO Nicotine Pouches

Using VELO nicotine pouches is simple, but a few key steps ensure the best experience. From placement to disposal, here’s everything you need to know to use VELO correctly and comfortably.

Nicotine in Food

Nicotine in Food: How Much is in Tomatoes and Potatoes?

Nicotine isn’t only found in tobacco or nicotine pouches — it’s naturally present in some everyday foods like tomatoes, potatoes and peppers. This article explores where this nicotine comes from, how much is in your food, and what it means for your daily intake.

Pairing Snus with Valentine’s Day Treats

Pairing Snus with Valentine’s Day Treats

Valentine’s Day is a time for indulgence — chocolates, strawberries, wine. Why not add a unique twist? Discover tobacco-free pouch pairings that can complement your treats, whether you’re planning a cosy evening for two or enjoying some well-earned solo time.

ZYN vs Nordic Spirit

ZYN vs Nordic Spirit

Choosing the right nicotine pouch can be tricky, especially with top contenders like ZYN and Nordic Spirit. If you’re unsure which brand suits you best, here’s a breakdown to help you decide. Let’s dive in!

ZYN vs VELO

ZYN vs VELO: Clash of The Titans

ZYN and VELO are two of the most recognised names in the nicotine pouch category. Both offer a discreet alternative to traditional products, but how do they differ? This guide compares their features to help you understand what sets them apart.

How to use ZYN snus

How to Use ZYN Pouches

If you're wondering how to use ZYN, our easy guide explains everything clearly. From choosing your pouch strength to proper pouch placement, you'll quickly understand how to use ZYN pouches step-by-step.

What is Zyn?

What is ZYN? Brand Explained

ZYN is a tobacco-free nicotine pouch designed for adult nicotine users seeking a smoke-free alternative to traditional tobacco products. Available in various strengths and flavours, ZYN pouches provide a smoke-free and vapour-free option for adult nicotine users.

New Global Report: The Cost of Smoking

New Global Report: The Cost of Smoking

The Global State of Tobacco Harm Reduction 2024 report highlights smoking as a major global health issue, responsible for over 8.9 million deaths each year — especially in low- and middle-income countries where the burden is highest.

Tobacco and Vapes Bill against Illicit Sales

Tobacco and Vapes Bill against Illicit Sales

The new Tobacco and Vapes Bill, introduced in the UK parliament, includes measures to protect the legal vape industry. These include a licensing scheme for retailers selling tobacco, vape and nicotine products, and on-the-spot fines for those who break the law.

Politicians push back on Commission’s vaping ban proposals

Politicians Oppose Vape Ban Plans

A proposal from the EU Commission to restrict vaping in the same places as smoking is facing political opposition. Several Member State leaders and MEPs have voiced concerns, arguing the move could confuse consumers and undermine efforts to move away from traditional smoking.

The Nicotine Pouch Report 2024 - Northerner

The UK Nicotine Pouch Report

The Nicotine Pouch Report 2024, by Haypp, Northerner and Vape Globe, explores nicotine pouch use in the UK. It reveals insights on consumption habits, purchasing behaviour, public attitudes, and how users may respond to potential changes in the law.

Snus and Footballers: A Growing Trend That's Hard to Ignore

Snus and Football: Changing the Game

Football has long influenced culture beyond the pitch, shaping trends and habits among players. One such habit that has gained increasing attention is the use of white snus or nicotine pouches in football.

On! Nicotine Pouch Review

On! Nicotine Pouches Review 2025

This guide provides an overview of On! nicotine pouches, including their flavours, strengths, and product formats. We examine what makes On! a well-known option in the nicotine pouch market in 2025.

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