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Last update 2026-06-11
The Nicotine Pouch Report
The UK Nicotine Pouch Report 2026 looks at nicotine pouch trends in the UK. Explore consumer attitudes and behaviours, purchasing behaviour, and general trends in the growing UK nicotine pouch market.
Key Takeaways
- Women are driving the UK's growing nicotine pouch market.
- Quitting cigarettes and vapes are a strong motivator for taking up nicotine pouches.
- VELO is the UK's top brand for the third year in a row.
What Does the Report Reveal?
Findings from the report highlight several key trends:
- A growing market: The nicotine pouch market is seeing healthy growth in the UK, with sales volumes increasing by 60% across Haypp and Northerner in 2025.
- Quitting as a motivating factor: Many users are motivated to use nicotine pouches to quit cigarettes or vapes, with 68% reporting to have done this.
- Popularity among female users: Female nicotine pouch users more than tripled in 2025, compared to 25% growth among men.
- The nicotine pouch black market: The growing nicotine pouch black market is a worrying trend, with one in four users having come across illicit nicotine pouches.
- Top UK brands: VELO remained the most popular brand on our sites for the third year in a row, followed by Nordic Spirit and ZYN.
The report also explores consumer preferences, youth access, and where users are buying pouches.
Explore more insights from the report or access the full report below.
