Published 2025-06-25

Northerner Goes for The Bullseye with Major Darts Sponsorship

Northerner is delighted to announce that it will be sponsoring four top darts professionals as they strive to compete in a series of major tournaments between now and 2026.

Northerner has signed a deal to be a headline sponsor of elite professionals Danny Noppert, Matt Campbell, Berry van Peer, and Rusty Jake Rodriguez. Over the next six months, these four players will battle it out amongst the world’s best in tournaments around the world, including major competitions in the UK, Germany, the Netherlands, as well North America. One of the highlights will be the highly anticipated World Championship, held in London and televised globally.

The four sponsored players will be wearing the iconic Northerner logo on their shirts, ensuring the distinctive stag's head and brand are visible during competition, including on televised matches on Sky Sports and ITV. This sponsorship underscores Northerner's commitment to grow the brand's presence in the UK.

In addition to the player sponsorships, Northerner has secured an agreement to sponsor selected UK darts competitions. This includes the sponsorship of ZH Live Events scheduled for August 23rd in Plymouth and December 5th in Croydon.

"We are proud to be a new headline sponsor for some of the world’s best darts players. Having a presence in this arena goes beyond just brand building. It’s a strategic decision to establish ourselves amongst the darts community and their brilliant fans.”"

Markus Lindblad, Head of External Affairs at Northerner

Darts matches move fast, and stepping outside to smoke or vape means you're missing the action. This is why we think nicotine pouches can be right on target for darts fans who smoke or vape – they never have to miss a set.

You can watch these players battle it out on Sky Sports and ITV:

19-27 July: BetFred World Matchplay, England, televised on Sky Sports
12-14 September 2025: Jack’s World Series of Darts Finals, Netherlands, televised on ITV
6-12 October: BoylesSports World Grand Prix, England, televised on Sky Sports
23-26 October: Machineseeker European Championships, Germany, televised on ITV
8-16 November: Mr. Vegas Grand Slam of Darts, England, televised on Sky Sports
21-23 November: Ladbrokes Players Championships, England, televised on ITV
15 December – January 3: Paddy Power PDC World Darts Championship at the Alexandra Palace in London, televised on Sky Sports

The Northerner team will also be at two live events in England:

August 23: ZH Live Devon Darts Showdown - ZH Live

December 5: ZH Live South London Darts Showdown - ZH Live

Watch this space for details on competitions and giveaways to celebrate our partnership with these amazing players!