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Flag of Sweden against background of a street, celebrating Sweden's smoke-free status

Sweden Becomes Europe’s First Smoke-Free Nation

Sweden is set to become the first smoke-free country in Europe. Economist David Sundén explains how a combination of public policy and access to nicotine alternatives helped drive daily smoking rates below 5%.

group of people sat at table with nicotine pouch can, for world snus day

Nicotine Pouch Boom as UK Marks Snus Day 2025

World Snus Day celebrates Swedish innovation and its influence on modern nicotine use. Discover how nicotine pouches are reshaping the UK market, who’s using them, and what’s driving this fast-growing tobacco-free category.

Gen Z think the UK is becoming a ‘Nanny State’

Nearly Half of Gen Z Think the UK is Becoming a ‘Nanny State’

Survey by researchers from Northerner uncovers the UK public's response to expanding government regulation.

Dart player Danny Noppert

An Interview with Danny Noppert

Danny Noppert is one of the world's top professional darts players. Known as ‘The Freeze’, he is currently ranked 13th in the world and won the UK Open Championship in 2022.

Make France Smoke Again? Pouches Banned Starting Spring 2026

Make France Smoke Again? Pouches Banned Starting Spring 2026

Possessing and selling nicotine pouches will soon be a crime in France.

U.S. Health Secretary Warns Against Chinese Vapes

U.S. Health Secretary RFK Jr. Warns Against Chinese Vapes

U.S. Secretary of Health RFK warns of dangers of Chinese vapes, says nicotine pouches are “the safest way to consume nicotine”.

EU proposal nicotine pouches vapes euros

Confirmed: EU to Tax Nicotine Pouches and Vapes in Budget Grab

The European Commission has made public its proposals to create new taxes on nicotine products in a bid to fund its long-term budget needs. The Northerner have reported on the leaks and early versions of their plan, but now the official figures have been made public.

Sweden vs EU snus tax hike

Sweden Will “Continue to Fight for Swedish Snus” in EU Tax Row

Sweden’s Finance Minister, Elisabeth Svantesson, has described the EU’s latest idea to use higher tobacco taxes to fund the bloc’s next long-term budget as “completely unacceptable.”

Northerner Goes For the Bullseye with Major Darts Sponsorship

Northerner Goes for The Bullseye with Major Darts Sponsorship

Northerner is delighted to announce that it will be sponsoring four top darts professionals as they strive to compete in a series of major tournaments between now and 2026.

EU Plans Massive Tax Hikes on Nicotine Pouches

EU Plans Massive Tax Hikes on Nicotine Pouches

A leaked document reveals how the EU Commission is planning massive tax hikes on nicotine pouches, vapes, and heat-not-burn products. The proposal is set to be officially announced to the European Council on July 19.

zyn rebrand

ZYN 3.0 — New Name, New Look, Still ZYN

ZYN just got a new look — same nicotine pouch brand, all-new design. Here’s what you need to know about ZYN ‘3.0’.

france nicotine ban travel warnings

France Proposes Nicotine Pouch Ban: UK Users Warned

UK nicotine pouch users are being urged to keep an eye on a new law proposed by the French government that could ban the use of nicotine pouches in France.

Innovation Supports Harm Reduction

Innovation Supports Harm Reduction

Professor Neal Benowitz, a leading medical expert from the University of California, San Francisco, told the audience at the recent E-Cigarette Summit in Washington, D.C that oral nicotine pouches are chemically similar to medicinal nicotine products like gums and lozenges.

The UK Disposable Vape Ban (2025)

The UK Disposable Vape Ban (2025): What You Need to Know

On 1 June 2025, the UK will enforce a ban on disposable vapes following the passage of new legislation. The ban addresses rising concerns about environmental damage and youth access. As this transition approaches, both consumers and retailers are beginning to explore alternative options.

Nicotine in Food

Nicotine in Food: How Much is in Tomatoes and Potatoes?

Nicotine isn’t only found in tobacco or nicotine pouches — it’s naturally present in some everyday foods like tomatoes, potatoes and peppers. This article explores where this nicotine comes from, how much is in your food, and what it means for your daily intake.

Pairing Snus with Valentine’s Day Treats

Pairing Snus with Valentine’s Day Treats

Valentine’s Day is a time for indulgence — chocolates, strawberries, wine. Why not add a unique twist? Discover tobacco-free pouch pairings that can complement your treats, whether you’re planning a cosy evening for two or enjoying some well-earned solo time.

Snus and Footballers: A Growing Trend That's Hard to Ignore

One in Five Footballers Use Snus – Study Reveals

A new study by Loughborough University has revealed that 1 in 5 professional footballers in England currently use snus or nicotine pouches. Relaxation, mental focus, and social bonding are highlighted as key reasons why footballers are using snus.

5 Big Icks: From Smoking to Rudeness

5 Big Icks: From Smoking to Rudeness

There is always that one thing that really grinds our gears, which has lead to the social media phenomenon of the “ick” - something that someone does that is an instant turn-off for you, instantly ruining any chance of anything romantic happening.

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