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Markus Lindblad

Markus Lindblad

Company

Northerner Scandinavia Inc.

Job Title

Head of Legal & External Affairs

Expertise

  • Regulatory Affairs
  • Tobacco Harm Reduction
  • Public Affairs & Government Relations
  • Strategic Communications

About

Markus Lindblad is Head of Legal & External Affairs at Northerner and a leading voice on nicotine regulation and tobacco harm reduction. He has worked in Northerner since 2018 and regularly represents the company in the media.

Markus is frequently cited by national and international media on issues relating to nicotine pouches, regulation, and public health. His work focuses on advocating for evidence-based policy and improving access to lower-risk alternatives for adult smokers.

Before joining Northerner, Markus held senior roles in corporate communications and government affairs at leading agencies, as well as positions within highly regulated industries including finance, banking, and tobacco. He studied economic history and political science at Stockholm University.

At Northerner, Markus contributes expert insight on regulation, industry developments, and tobacco harm reduction to support accurate, responsible consumer information.

Articles by author
The Impact of Nicotine Pouches on Longevity

The Impact of Nicotine Pouches on Longevity: Could Save the UK and Ireland over £35 billion

Longevity is one of the great megatrends of our time. But what will ultimately determine future prosperity is not how long we live, but how long we live in good health. New research focusing on the UK and Ireland shows that just one additional year of healthy life for today’s 50‑year‑olds could generate more than £35 billion annually in future economic value.
2026-03-12
Nicotine Alternatives Can Improve the Wider Economy

Nicotine Alternatives Can Improve the Wider Economy

Smoking remains the single largest preventable cause of premature death in Europe. However, in Sweden – widely regarded as Europe’s first smoke‑free country – smoking‑related mortality has been declining for some time. This development is expected to deliver annual economic gains worth billions of pounds to Swedish society.
2026-03-12
Additional Healthy Year Could Generate Billions in Welfare Gains

Additional Healthy Year Could Generate Billions in Welfare Gains

The welfare debate often becomes fixated on funding levels. However, new analysis shows that better health in itself is one of the most cost‑effective welfare reforms available. And the path forward runs through nicotine pouches and other smoke‑free nicotine alternatives.
2026-03-12
Life Expectancy and Longevity Linked to Nicotine Use

Life Expectancy and Longevity Linked to Nicotine Use

Differences in life expectancy between England, Scotland, Wales, Northern Ireland and Ireland are significant – and growing. The report shows that these disparities are not primarily driven by healthcare systems, but by lifestyle in general and smoking in particular. Substantial gains are therefore available, not only in terms of individual health but also for the wider economy.
2026-03-12
Help to Quit Smoking – Harm Reduction Can Save Lives

Help to Quit Smoking – Harm Reduction Can Save Lives

Quitting smoking is one of the most effective actions for improving health – but for many people it is easier said than done. At the same time, examples such as Yorkshire, where stop‑smoking services work in a structured and proactive way with harm reduction, show that a more pragmatic approach can help more people move away from cigarettes.
2026-03-06
Norway Bans Cross-Border Online Sales of Nicotine Products

Norway Is Banning Cross-Border Online Sales of Nicotine and Tobacco Products

Should other countries follow their lead? In January 2026, Norway introduced a ban on the cross-border online sales of nicotine and tobacco products. 
2026-01-08
Flag of Sweden against background of a street, celebrating Sweden's smoke-free status

Sweden Becomes Europe’s First Smoke-Free Nation

Sweden is set to become the first smoke-free country in Europe. Economist David Sundén explains how a combination of public policy and access to nicotine alternatives helped drive daily smoking rates below 5%.
2025-10-24
Sweden vs EU snus tax hike

Sweden Will “Continue to Fight for Swedish Snus” in EU Tax Row

Sweden’s Finance Minister, Elisabeth Svantesson, has described the EU’s latest idea to use higher tobacco taxes to fund the bloc’s next long-term budget as “completely unacceptable.”
2025-07-15
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