Is Snus Legal in the UK?

• Tobacco snus is illegal to sell or market in the UK.
• Possession of snus for personal use is legal.
• The ban originates from EU tobacco regulations, retained post-Brexit.
• Nicotine pouches are legal and widely available.
• Travellers may bring snus into the UK for personal use.

Yes, the sale and marketing of tobacco snus are prohibited in the UK. This restriction was introduced in 1992 under the EU Tobacco Products Directive (TPD) and reaffirmed in 2016 under the Tobacco and Related Products Regulations (TRPR). However, possession of snus for personal use remains legal.

Snus is legal in several countries outside the EU. 

Here's a quick overview of countries where this product is fully or partially legal:

Note that this list looks different for tobacco-free snus. We recommend always confirming with the relevant embassy or government health agencies before packing snus products with and without tobacco.

There is currently no indication that the UK government plans to lift the snus ban. However, public debate continues, especially in light of Sweden’s low smoking rates and the role snus plays there. As of October 2025, Sweden became ‘smoke-free’ reporting fewer than 5% daily smokers, which qualifies as ‘smoke-free’ under the World Health Organisation’s (WHO) definition.

Some experts advocate for a review of the legislation, citing potential harm reduction benefits. Any change would require formal review and consultation.

Our commitment to safety and compliance is paramount. Northerner UK is a responsible UK nicotine pouch retailer. All nicotine pouches offered comply fully with UK standards, ensuring safety and quality. 

Read more in our responsibility pledge.

Snus is banned for sale in the UK, but personal possession is allowed. The law stems from EU tobacco regulations retained post-Brexit. For those seeking a legal alternative, nicotine pouches, often called ‘tobacco-free snus’, are widely available and compliant with UK standards.