Company
Northerner Scandinavia Inc.
Job Title
Content Writer UK
Expertise
- Copywriting
- Content Marketing
- Thought Leadership
About
Phoebe is a copywriter and content strategist with over six years of experience in content, SEO, and communications. As a key contributor to Northerner, she specialises in creating expert content about nicotine products, helping readers make informed choices. With a commitment to delivering informative content, she continues to support Northerner’s readers with trusted insights and expert guidance.
Through her experience in digital marketing, Phoebe has worked within B2B and B2C spaces, developing high-quality content, optimising for SEO, and shaping content strategies for international audiences. Having lived in the UK, the Netherlands, Germany, and Sweden—and worked within the financial services, edtech, and e-commerce industries—she brings a broad, global perspective to her work.
Phoebe has contributed to large-scale, multi-market projects, collaborating with global teams to develop content for websites, social media, and marketing campaigns. Her research-driven approach and ability to simplify complex topics ensure that content is both informative and accessible. She is also curious and passionate about the evolving impact of AI on content production. Outside of work, she enjoys spending time outdoors and cooking new recipes for friends.
