Phoebe Todd

Phoebe Todd

Company

Northerner Scandinavia Inc.

Job Title

Content Writer UK

Expertise

Copywriting
Content Marketing
Thought Leadership

About

Phoebe has over six years of experience in content writing. In recent years, she has focused on regulated and sensitive topics, including nicotine products, creating clear, responsible and informative content for adults. She authors over 50 articles on the Northerner UK blog, contributing to guides, product reviews, how-to explainers, and more.

At Northerner, Phoebe develops clear, research-driven content about nicotine pouches and related products, supports cross-market projects, and creates practical resources that help readers understand how these products work.

Her background spans both B2B and B2C environments, where she has shaped global content strategies, produced high-quality copy, and contributed to multi-market campaigns. She also maintains a strong interest in how AI is influencing content creation, particularly in regulated industries.

Articles by author

International Snus Guide

International Snus Guide: Around the World Under the Lip

Snus isn’t just Swedish. From Sudan’s fermented toombak to India’s spicy gutka, oral tobacco and nicotine take many forms. This guide explores global snus-like traditions, their cultural roots, and what makes each one unique.

Snus in Nature: How Long Do Nicotine Pouches Take to Decompose?

How Long Do Nicotine Pouches Take to Decompose?

Nicotine pouches (tobacco-free snus) don’t disappear once discarded. Discover how long they take to break down, what happens to each material, and how to dispose of them responsibly.

Does Nicotine Cause Acne

Does Nicotine Cause Acne?

Research hasn’t proven that nicotine directly causes acne, but some studies suggest it may influence oil production, inflammation, and circulation, all factors that can affect how skin looks and heals. Here’s what we know about nicotine and breakouts.

what is an upper decky

What Is an Upper Decky?

You might have heard of the slang “upper decky”, but what does it actually mean? Here’s what this term refers to, why it’s trending, and how it connects to nicotine pouches.

How Long Does Nicotine Stay in Your System

How Long Does Nicotine Stay in Your System?

Nicotine tends to stay in your system for a short time, but traces can be detected much longer than the “buzz” lasts. Understanding these timelines matters for adult users undergoing medical tests, considering quitting, or simply curious about how nicotine behaves in the body.

Does Nicotine Affect Taste Buds

Does Nicotine Affect Taste Buds?

Does smoking or nicotine use make food taste different? This article explores the research on how nicotine affects taste buds, why it can dull flavour perception, and how long it may take for your sense of taste to recover.

snus vs vaping

Is Snus Better than Vaping?

Wondering if snus is better than vaping? Compare tobacco-free nicotine pouches with vapes across key aspects like ease of use, convenience, cost, and more.

Nicotine Pouch Flavours for Summer 2025

Nicotine Pouch Flavours for Summer 2025

Explore trending tobacco-free snus and nicotine pouch flavours for the summer. From bright citrus to berry blends, discover popular picks and fresh releases from established UK brands.

Nicotine Pouches and Hydration: Myths and Facts

Nicotine Pouches and Hydration: Myths and Facts

Wondering if nicotine pouches dehydrate you? Explore common myths, practical hydration tips, and what to know before pairing nicotine pouches with drinks.

How Long Does Snus Last

How Long Does Snus Last: A Comprehensive Guide

Snus users often wonder how long the nicotine effect lasts. This comprehensive guide covers the onset, duration, factors affecting longevity, and practical tips for keeping snus fresh.

What Is a Nicotine Rush

What Is a Nicotine Rush?

A nicotine rush is the increased head rush and dizziness you feel seconds after you consume nicotine. Here’s why it happens, how long it lasts and how strength, delivery method and tolerance shape the experience.

What Are Nicopods

What Are Nicopods?

Nicopods, also known as nicotine pouches, are discreet, tobacco-free pouches designed to deliver nicotine without smoke or vapour.

Nicotine Pouch Flavour Guide

Nicotine Pouch Flavour Guide

Explore all flavours in one place. From mint to coffee—see what's available from leading brands.

Nicotine pouch strength guide

Nicotine Pouch Strength Guide

Explore all strengths in one place. From normal to extra strong—find what suits your needs.

How Much Nicotine Is Actually in Hyper Strong Snus?

How Much Nicotine Is Actually in Hyper Strong Snus?

How strong is extra strong? Recent lab tests show that nicotine pouch strength doesn’t always match the label. Here’s what we found.

Can You Use Snus or Nicotine Pouches at Festivals

Can You Use Snus or Nicotine Pouches at Festivals?

Planning to take tobacco-free snus or nicotine pouches to a festival? Here’s what to expect at UK and European events — including bag check guidance, site rules, and tips for travelling with your favourite pouches.

Nicotine levels in pouches and cigarettes

Nicotine Content in Nicotine Pouches and Cigarettes

A closer look into how nicotine is absorbed from nicotine pouches versus cigarettes – and what that means for strength, absorption, and experience.

zyn rebrand

ZYN 3.0 — New Name, New Look, Still ZYN

ZYN just got a new look — same nicotine pouch brand, all-new design. Here’s what you need to know about ZYN ‘3.0’.

What is siberia snus

What is Siberia Snus? Brand Explained

Siberia is a high-strength nicotine pouch brand that features mint-flavoured options and is designed for experienced users. Explore the brand and what’s available at Northerner UK.

VELO Nicotine Pouches Review

VELO Nicotine Pouches Review 2025

From bold mints to citrus, VELO offers a diverse nicotine pouch range in the UK. Let's review VELO flavours, strengths and bestsellers.

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