Phoebe Todd

Phoebe Todd

Company

Northerner Scandinavia Inc.

Job Title

Content Writer UK

Expertise

Copywriting
Content Marketing
Thought Leadership

About

Phoebe has over six years of experience in content writing. In recent years, she has focused on regulated and sensitive topics, including nicotine products, creating clear, responsible and informative content for adults. She authors around 50 articles on the Northerner UK blog, contributing to guides, product reviews, how-to explainers, and more.

At Northerner, Phoebe develops clear, research-driven content about nicotine pouches and related products, supports cross-market projects, and creates practical resources that help readers understand how these products work.

Her background spans both B2B and B2C environments, where she has shaped global content strategies, produced high-quality copy, and contributed to multi-market campaigns. She also maintains a strong interest in how AI is influencing content creation.

Articles by author

Pairing Snus with Valentine’s Day Treats

Pairing Snus with Valentine’s Day Treats

Valentine’s Day treats often revolve around familiar flavour profiles, from chocolate and berries to drinks and desserts. Choosing nicotine pouch flavours that align with these profiles can help create balanced pairings. This guide pairs pouch flavours with popular Valentine’s treats.

Is Snus Haram

Is Snus Haram?

Snus is generally considered haram because it contains tobacco, while tobacco-free nicotine pouches are debated among scholars for permissibility. This guide outlines how snus and nicotine pouches are discussed in Islamic contexts, including their use during fasting and how their ingredients differ.

How Women Shaped the Evolution of Snus in Sweden

How Women Shaped the Evolution of Snus in Sweden

Women have played an important role in the evolution of snus in Sweden. From home-prepared tobacco to portioned snus and nicotine pouches, female preferences helped inspire more discreet and accessible formats over time.

Snus Side Effects

Snus Side Effects

Snus is a smokeless nicotine product that has been used in Sweden in various formats for centuries. But is snus bad for you? This question often comes up when discussing snus side effects. In this guide, we explore the short-and long-term side effects of snus on your body, mouth, and mood.

Where to Buy Snus in the UK

Where to Buy Snus in the UK (2026)

If you’re searching where to buy snus in the UK, you’re not alone. In most UK searches, “snus” refers to tobacco-free nicotine pouches, which are legal and widely available to buy both online and in selected physical stores.

What Are Nicotine Pouches?

What Are Nicotine Pouches? An Expert Guide (2026)

Nicotine pouches are small, tobacco-free sachets that fit discreetly under the lip. They release nicotine without smoke or vapour, offering adult users an alternative to traditional tobacco products and are fully legal in the UK.

Iceberg Snus Review

Iceberg Snus Review: Expert Breakdown (2026)

Explore our Iceberg tobacco-free snus review, from flavour variety to strength insights.

Nicotine Pouch Flavours for Summer 2025

Nicotine Pouch Flavours for Summer 2026

Explore trending tobacco-free snus and nicotine pouch flavours for the summer. From bright citrus to berry blends, discover popular picks and fresh releases from established UK brands.

Best Snus Brands in the UK (2025)

Best Snus Brands in the UK (2026)

Finding the right snus and nicotine pouches in the UK can be challenging. With so many brands on the market, it’s important to choose based on flavour, strength, and personal preference.

World's Strongest Snus 2025

World’s Strongest Snus in 2026

What is the strongest snus? In the UK’s unregulated nicotine pouch market, some products are labelled at extreme strengths, with claims of 100–150 mg per pouch. Here we explore the strongest snus in the UK and the world, separating fact from myth and highlighting leading brands.

How to Use VELO Nicotine Pouches

How to Use VELO Nicotine Pouches

VELO nicotine pouches are a convenient, tobacco-free option for adult users seeking an alternative way to enjoy nicotine. This guide explains how to use VELO, answers common questions, and offers practical tips for getting started.

International Snus Guide

International Snus Guide: Around the World Under the Lip

Snus isn’t just Swedish. From Sudan’s fermented toombak to India’s spicy gutka, oral tobacco and nicotine take many forms. This guide explores global snus-like traditions, their cultural roots, and what makes each one unique.

Is Snus Legal in the UK

Is Snus Legal in the UK?

Tobacco snus is illegal to sell and market in the UK, though possession for personal use is permitted. This guide breaks down the current laws, why snus is banned, and how nicotine pouches offer a legal alternative. Here’s what you need to know.

What is Nordic Spirit: The Ultimate UK Guide

What is Nordic Spirit: The Ultimate UK Guide

Nordic Spirit is a tobacco-free nicotine pouch designed for adult users seeking a smoke-free alternative. This guide explains what Nordic Spirit is, how it works, who makes it, and why it’s become a popular choice in the UK.

How to use Nordic Spirit

How to Use Nordic Spirit

If you're curious about how to use Nordic Spirit, our easy-to-follow guide covers everything you need. From selecting the right pouch strength to placing it correctly under your lip, you’ll learn how to use Nordic Spirit nicotine pouches step-by-step.

How to Use Snus and Nicotine Pouches

How to Use Snus and Nicotine Pouches

Wondering how to use snus or nicotine pouches? This guide walks you through everything you need to know, from opening the can to choosing the right strength and placing your pouch correctly. If you're new to (tobacco-free) snus or just looking to improve your experience, we’ve got you covered.

Snus in Nature: How Long Do Nicotine Pouches Take to Decompose?

How Long Do Nicotine Pouches Take to Decompose?

Nicotine pouches (tobacco-free snus) don’t disappear once discarded. Discover how long they take to break down, what happens to each material, and how to dispose of them responsibly.

Does Nicotine Cause Acne

Does Nicotine Cause Acne?

Research hasn’t proven that nicotine directly causes acne, but some studies suggest it may influence oil production, inflammation, and circulation, all factors that can affect how skin looks and heals. Here’s what we know about nicotine and breakouts.

what is an upper decky

What Is an Upper Decky?

You might have heard of the slang “upper decky”, but what does it actually mean? Here’s what this term refers to, why it’s trending, and how it connects to nicotine pouches.

What is Snus?

What Is Snus?

Snus is a traditional Swedish smokeless tobacco product placed under the lip. Learn what snus is, how it’s used, what it’s made of, and how it differs from tobacco-free snus (nicotine pouches) available in the UK.

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