Published 2024-06-03
Last update 2025-03-21
Best Snus Brands in the UK (2025)
Finding the right snus and nicotine pouches in the UK can be challenging. With so many brands on the market, it’s important to choose based on flavour, strength, and personal preference.
This guide breaks it down. We highlight five top brands*, covering their best-selling flavours and available nicotine strengths.
* "Best" and “top” refer to the top-selling snus brands and products on Northerner, based on sales data and customer demand.
Top Snus Brands
Check out the 5 best-selling snus brands in the UK for 2025:
VELO
VELO, owned by British American Tobacco (BAT), is a leading nicotine pouch brand known for its modern approach. Offering a variety of flavours and strengths, it has become a go-to choice for many.
Originally focused on the Scandinavian market, VELO quickly expanded worldwide. With BAT’s backing, it continues to innovate, refining its product range while maintaining strong customer loyalty.
Top 3 VELO Flavours
1. VELO Crispy Peppermint
Previously known as VELO Ice Cool, Velo Crispy Peppermint is a go-to choice for mint lovers.
Its bold peppermint flavour is available in two nicotine strengths: 6 mg (◉◉◎◎◎◎) and 10 mg (◉◉◉◎◎◎).
2. VELO Freezing Peppermint
Velo Freezing Peppermint is the brand’s strongest offering, delivering an intense peppermint sensation.
A favourite among fans, it comes in three nicotine strengths: 10.9 mg (◉◉◉◉◎◎), 14 mg (◉◉◉◉◉◎), and 17 mg (◉◉◉◉◉◉).
3. VELO Bright Spearmint
A smoother take on mint, Velo Bright Spearmint offers a mellow spearmint flavour.
Available in both mini and slim formats, it comes in three nicotine strengths: 4 mg (◉◎◎◎◎◎), 6 mg (◉◉◎◎◎◎), and 10 mg (◉◉◉◎◎◎).
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1
Velo Crispy Peppermint 10mg£49.80 - 2
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3
Velo Bright Spearmint 6mg£49.80
VELO Nicotine Strengths
VELO offers three nicotine strength levels with varying nicotine content:
- Normal: 4mg & 6mg per pouch
- Strong: 8mg per pouch
- Extra Strong: 10mg, 10.9mg, 14mg & 17mg per pouch
VELO pouches come in both slim and mini formats.
ZYN
ZYN is a Swedish nicotine pouch brand known for its wide range of tobacco-free options. Available in various strengths and flavours, it’s designed for those who value choice.
Backed by Swedish Match—a company with a long history in smokeless tobacco—ZYN has earned a strong reputation worldwide.
Top 3 ZYN Flavours
1. ZYN Cool Mint
Leading the pack is ZYN Cool Mint Mini Strong, a top choice for peppermint lovers.
Available in both mini and slim formats, these pouches come in four nicotine strengths: 3 mg (◉◉◎◎ mini), 6 mg (◉◉◉◎ mini), 9.5 mg (◉◉◉◎ slim), and 11 mg (◉◉◉◉ slim).
2. ZYN Red Fruits
A new but rising favourite, ZYN Red Fruits Strong 9 mg blends strawberry, rhubarb, raspberry, and menthol for a unique flavour experience.
Each pouch contains 9 mg of nicotine (◉◉◉◎).
3. ZYN Citrus
An oldie but a goodie, ZYN Citrus Mini Strong 6 mg combines lemongrass and citrus.
Available in a mini format, each pouch contains 6 mg of nicotine (◉◉◉◎ mini).
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2
ZYN Red Fruits Strong 9 mg£49.80 -
3
ZYN Citrus Mini Strong 6 mg£49.80
ZYN Nicotine Strengths
ZYN offers three nicotine strength levels with varying nicotine content:
- Normal: 3mg & 6mg per pouch (Mini)
- Strong: 9mg per pouch
- Extra Strong: 9.5mg, 11mg & 12.5mg per pouch
ZYN pouches come in both slim and mini formats.
Nordic Spirit
Nordic Spirit, a nicotine pouch brand under Japan Tobacco International (JTI), blends experience with innovation. Its tobacco-free pouches offer a modern take on snus, available in a variety of flavours and strengths.
Designed for convenience and consistency, Nordic Spirit has built a strong following among those looking for a straightforward, high-quality option.
Top 3 Nordic Spirit Flavours
1. Nordic Spirit Spearmint
Nordic Spirit UK Spearmint Slim Normal offers a straightforward spearmint flavour, available in both mini and slim formats.
It comes in four nicotine strengths: 3.2 mg (◉◉◎◎ mini), 5.5 mg (◉◉◎◎ slim), 8 mg (◉◉◉◎ slim), and 10.3 mg (◉◉◉◉ slim).
2. Nordic Spirit Mint
A true classic, Nordic Spirit UK Mint Slim Extra Strong combines peppermint and menthol for a refreshing experience.
Available in three nicotine strengths: 5.5 mg (◉◉◎◎), 8.3 mg (◉◉◉◎), and 10.3 mg (◉◉◉◉).
3. Nordic Spirit Elderflower
One of the most unique flavours, Nordic Spirit UK Elderflower Slim Normal blends floral notes for a distinctive taste.
Available in a normal 5.5 mg nicotine strength (◉◉◎◎).
Nordic Spirit Nicotine Strengths
Nordic Spirit breaks products up by strengths ranging from normal to extra strong:
- Normal: 5.5mg per pouch
- Strong: 8.3mg & 8.4mg per pouch
- Extra Strong: 10.3mg & 10.5mg per pouch
Some flavours, like Mint, are available in all three strengths. Others, like Mocha and Elderflower, are only available in one.
XQS
XQS is a Swedish snus brand known for its bold flavours and attention to detail. Popular across Europe, it stands out for its unique regional blends and carefully crafted pouches.
Founded in 2005, XQS first gained traction in Nordic countries before expanding to the UK. Each can contains 20 pouches, offering a consistent experience for those seeking a tobacco-free option.
Top 3 XQS Flavours
1. XQS Tropical
A mix of pineapple, mango, and passion fruit, XQS Tropical Strong is the brand’s most popular flavour.
Available in two nicotine strengths: 4 mg (◉◉◎◎◎) and 8 mg (◉◉◉◉◎).
2. XQS Blueberry Mint
XQS Blueberry Mint Strong blends sweet blueberry with refreshing mint for a balanced flavour.
Available in a strong 8 mg nicotine strength (◉◉◉◉◎).
3. XQS Arctic Freeze
The strongest pouch from XQS, XQS Arctic Freeze Extra Strong delivers an intense mint flavour with 11.2 mg of nicotine per pouch (◉◉◉◉◉◉).
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1
XQS Tropical Strong£34.90 -
2
XQS Blueberry Mint Strong£34.90 - 3
XQS Nicotine Strength
Most of XQS's nicotine pouches are available in the following strengths:
- Normal: 4mg per pouch
- Strong: 8mg per pouch
- Extra Strong: 9.6mg-11.2mg per pouch
Übbs
Inspired by Scandinavian innovation, übbs launched in 2022 under RV Karma Limited. The brand focuses on creating tobacco-free nicotine pouches that cater to evolving consumer preferences.
With a mix of forward-thinking design and high-quality manufacturing, übbs offers a variety of flavours and strengths, making it a fresh contender in the nicotine pouch market.
Top 3 Übbs Flavours
1. Übbs Salted Caramel
A dessert-inspired pouch, Übbs Salted Caramel Strong offers a sweet, and slightly savoury flavour.
Available in two nicotine strengths: 6 mg (◉◉◎◎) and 11 mg (◉◉◉◉
2. Übbs Peach Passion
A fusion of peach and passion fruit, Übbs Peach Passion delivers a tropical twist.
Available in a 4 mg slim pouch (◉◎◎◎).
3. Übbs Menthol
Übbs Menthol combines eucalyptus with menthol for an icy sensation.
It comes in 3 nicotine strengths: 6mg (◉◉◎◎), 11mg (◉◉◉◉) and 14mg (◉◉◉◉◉).
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1
Übbs Salted Caramel Strong£58.00 -
2
Übbs Peach Passion£58.00 -
3
Übbs Menthol£58.00
Übbs Nicotine Strengths
Übbs offers nicotine pouches in a range of strengths, categorised as Normal and Extra Strong:
- Normal: 4mg & 6mg per pouch
- Extra Strong: 11mg & 14mg per pouch
All übbs nicotine pouches come in a convenient slim format.
Conclusion
With so many snus brands available, finding the right one comes down to personal preference.
Whether you prefer the classic mint flavours of ZYN and VELO, the refined options of Nordic Spirit, the bold profiles of XQS, or the innovative choices from übbs, there is a wide range of options to suit different taste preferences.
Each brand offers a variety of flavours and strengths, making it easier than ever to choose a product that fits your needs.
Best Snus Brands FAQs
What is the best nicotine pouch brand?
The best nicotine pouch brand depends on personal preference.
Brands like VELO, ZYN, Nordic Spirit, XQS, and übbs are among the most popular based on customer demand and our sales data.
What nicotine strengths are available?
Most brands offer a range from normal (3-6 mg per pouch) to extra strong (10 mg+ per pouch).
Are all nicotine pouches tobacco-free?
Yes, all the brands featured here offer tobacco-free nicotine pouches.
What’s the difference between mini and slim pouches?
Mini pouches are smaller and more discreet, while slim pouches offer a longer-lasting experience.
Where can I buy these nicotine pouches in the UK?
You can find them online from retailers like Northerner, which stocks all the major brands.
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