Accidentally Swallowed Snus? A Quick Guide

Snus is a small pouch typically placed under the upper lip, designed to release nicotine without being chewed or swallowed—but accidents can happen.

What should you do if it happens?

Here's everything you need to know.

Snus and nicotine pouches are increasingly popular across the UK, but users often confuse the two.

While nicotine pouches such as ZYN and Nordic Spirit are tobacco-free and legal for sale, snus contains tobacco and its sale is prohibited in the UK.

For clarity, in this article, when we mention "snus," we're referring specifically to tobacco-free nicotine pouches.

It's important to note that snus is not intended to be swallowed.

Snus pouches aren't digestible, similar to chewing gum, and should always be removed and disposed of after use.

Swallowing a snus pouch can irritate your digestive system, causing symptoms such as nausea, upset stomach, vomiting, heartburn, and increased salivation.

If symptoms persist or you're concerned, consult a healthcare professional immediately.

It's important to note that when a nicotine pouch is swallowed, nicotine absorption becomes significantly less efficient. 

Nicotine that is swallowed must pass through the digestive system and liver before entering the bloodstream, undergoing a process called first-pass metabolism.

According to toxicology experts, only around 20–40% of swallowed nicotine is typically absorbed into the bloodstream, meaning your body absorbs much less nicotine compared to pouch usage under the lip.

It's common for new users to ask if drinking water with a snus or nicotine pouch still under the lip is safe.

It is recommended to remove the pouch before drinking water to reduce the risk of accidental swallowing.

Drinking liquids with a pouch in place increases the risk of accidentally swallowing the pouch.

1. Stay calm: In most cases, swallowing a single pouch isn't a medical emergency.
2. Drink water: Drinking plenty of water can help reduce stomach irritation and flush out your system.
3. Monitor symptoms: Keep an eye on your body’s reactions and symptoms. Mild discomfort is typical but should pass relatively quickly.
4. Seek medical help if necessary: If symptoms persist, intensify, or you experience signs of nicotine poisoning, contact a healthcare provider.

Regardless of whether you're using snus or nicotine pouches, always:

• Keep products out of reach of children and pets.
• Dispose of used pouches responsibly to avoid accidental swallowing by others.
• Follow the instructions provided on packaging to use products safely.

Accidentally swallowing a snus pouch may cause discomfort, but is generally not harmful if it happens once.

Always pay close attention to your body's signals and seek medical advice if you have concerns.

Understanding the difference between snus and nicotine pouches can help ensure safe and enjoyable use.

Remember, if you have accidentally swallowed snus and feel unwell or concerned, it's always wise to err on the side of caution and contact a healthcare provider.