Haypp Group’s 2025 Nicotine Pouch Report shows a 95% market growth in 2024. This rise highlights growing interest in convenient, tobacco-free nicotine options, driven by increased awareness, innovation, and shifts away from disposable vapes following recent legislative changes.
Note: The term "benefits" in this article refers to advantages frequently reported by users or supported by certain research studies. It is essential to acknowledge that nicotine products contain nicotine, which is an addictive substance. This guide does not intend to promote the use of nicotine products or downplay their potential health risks.
Nicotine pouches are a discreet, tobacco-free alternative that offer controlled nicotine intake without smoke or vapour. Haypp’s 2025 report reveals that 68% of users appreciate their discreet format, while 64% believe they are a healthier option than smoking or vaping. Combined with flexibility in strength, affordability, and the convenience of use and delivery, these pouches continue to gain traction among adult nicotine users in the UK.
Here’s a closer look at the main characteristics:
Nicotine pouches come in an extensive range of flavours, from classic mint to fruity citrus options. Mint dominates the market, accounting for 59% of all cans sold in 2024. Berry and fruit flavours remain popular. Strength preferences range from mild to extra strong, with 48% preferring extra strong varieties.
With various strength levels, there's a choice suitable for everyone, whether you're new to nicotine products or seeking a stronger experience. Explore the full range of snus flavours (tobacco-free).
Traditional tobacco products, especially those that are smoked, are known to stain teeth due to tar and other compounds. In contrast, nicotine pouches are ‘all-white’ and tobacco-free, meaning they are far less likely to cause discolouration.
Research has shown that non-combustible nicotine products like pouches may have less impact on tooth colour compared to smoking. However, individual results vary and oral hygiene remains important.
While nicotine itself does not stain teeth, other ingredients in some products may contribute slightly. To minimise risk, users are encouraged to maintain good oral hygiene, attend regular dental check-ups, and opt for tobacco-free products when possible.1
Switching to nicotine pouches can be significantly more cost-effective than smoking or vaping. According to the 2025 Nicotine Pouch report, the average user consumes around three cans per week, with online shoppers typically purchasing in bulk—around 13 cans per order.
Attractive pricing also plays a role, with 81% of online shoppers citing cost as a key reason for choosing nicotine pouches online. Combined with the convenience of home delivery, these factors make nicotine pouches an increasingly popular option.
Nicotine pouches and snus eliminate second-hand smoke and reduce environmental harm. One of the most appreciated benefits of nicotine pouches is their smokeless design.
Unlike cigarettes, which produce harmful smoke and ash, nicotine pouches offer a combustion-free experience. This attribute enhances their social acceptability, with 54% of users appreciating that nicotine pouches do not negatively impact those around them. As a discreet, odour-free alternative, they are ideal for use in public or shared spaces.
Nicotine pouches are small, all-white, and fit neatly under the lip, providing a subtle way to consume nicotine. This discretion is particularly valued, with 68% of users highlighting it as a primary benefit over other nicotine products.
Additionally, since they produce no smoke or vapour, nicotine pouches are odour-free, making them a practical choice for work environments or social settings.
Find out can you snus at festivals and can you take snus on a plane.
Buying nicotine pouches and snus online is hassle-free, with quick and discreet delivery directly to your door. Attractive pricing (81% of users) and convenience (56% of users) are key reasons for choosing online purchases.
At Northerner, we offer free shipping and even same-day delivery in select locations via Hived.
Nicotine pouches are considered safer than smoking cigarettes as they don't contain tobacco or produce smoke. However, they still contain nicotine, which is addictive.
You can shop snus online easily through trusted online retailers like Northerner.
Nicotine pouches can help smokers quit by providing controlled nicotine doses without tobacco or smoke.