How to Use Snus and Nicotine Pouches

• Place nicotine pouch under upper or lower lip.
• Use each pouch for 20–60 minutes.
• Choose strength based on experience.
• Always dispose of used pouches responsibly.

Using snus and nicotine pouches is simple once you know the basics. While tobacco snus is illegal to sell in the UK*, the method of use is nearly identical to that of nicotine pouches. In the UK, the term "(tobacco-free) snus" is often used informally to refer to nicotine pouches. 

Follow these steps to get started:

Start with a pouch strength that suits your experience level. If you're new, opt for a lower nicotine strength (up to 6mg). For more experienced nicotine users, stronger strength options are available.

Take a pouch from the can and ensure it’s intact and ready for placement. You might wish to wash your hands before handling the pouch to maintain hygiene. 

Place the pouch under your lip, either upper or lower, depending on what feels most comfortable for you. Many users prefer positioning it slightly off-centre, under the upper lip. That allows for discretion and a gradual nicotine release. Try different placements to find what works best for you.

Most users keep a pouch in for 20 to 60 minutes, depending on comfort and strength. If you experience irritation or discomfort, remove it sooner.

Once finished, remove the pouch and dispose of it in a general waste bin. Many cans include a built-in compartment for used pouches, which can be used when you’re on the go.

If you're storing multiple cans or using pouches over time, proper storage helps maintain freshness and flavour. Learn how to store your snus and nicotine pouches correctly in our snus storage article.

Opening a nicotine pouch can is straightforward. Most cans feature a twist-off lid and a built-in disposal compartment. Simply twist the lid, take a pouch, and close the can to keep the rest fresh.

Nicotine pouches are intended for adult use only. Here are some safety tips to keep in mind:

• Stick to recommended usage limits and avoid overuse.
• Do not use nicotine products if you are pregnant or under 18.
• Maintain good oral hygiene to reduce the risk of gum irritation.

For a full overview of potential side effects, see our nicotine pouch side effects guide.

Here are some quick tips to help you get started with nicotine pouches.

It’s recommended to start with a lower nicotine strength, such as 4mg or 6mg, especially if you're new to pouches. You can gradually increase to stronger options once you’re familiar with how your body responds. 

💡Always check the mg amount stated on the product, rather than terms like “low” or “strong”, since that can vary by brand.

There’s no one-size-fits-all answer, but moderation is key. Most users space out their usage throughout the day. 

For guidance on daily limits, read our article on daily nicotine pouch recommendations.

No, nicotine pouches are designed for single use. Reusing a pouch can lead to reduced flavour, uneven nicotine delivery, and potential discomfort.

We’ve covered that in our guide on reusing snus.

Looking to buy online? Northerner UK offers a wide selection of (tobacco-free) snus and nicotine pouches from trusted brands. Browse our full range of nicotine pouches and tobacco-free snus.

*Tobacco snus is banned for sale in the UK under the Tobacco and Related Products Regulations (TRPR), which came into effect in 2016. The ban applies to oral tobacco products, though personal use is not prohibited.