Fiedler & Lundgren
The brand that is Fiedler & Lundgren today dates back to the 1800-century and has survived an overtaking by the Swedish Tobacco Monopoly and several relocations.
Fiedler & Lundgren’s portfolio today
The products in Fiedler & Lundgren’s portfolio are Mocca, Granit, Knekt, and Lundgrens. They also have two tobacco-free products: Lyft and Kickup. Fiedler & Lundgren mixes innovation with tradition – their perforated pouches and pre-baked loose snus is a proof of this. Mocca is a stylish snus brand with attention to design and fit; Granit is one of the most popular snus brands in Sweden; and Knekt is a simple, traditional snus that doesn’t cost an arm and a leg.
Different locations, same brand: A timeline
1783: Tailor Samuel Fiedler receives his long-awaited permit to begin snus production in Sweden. Nasal snuff was decreasing in popularity while the demand for moist snus was increasing.
1795: Samuel's business is thriving, his son Magnus is producing the snus. They sell 420 kilos of snus (925 lbs.) in 1795.
1802: Samuel builds a two-storey factory at Kyrkogatan 40 in Gothenburg.
1804: Samuel dies and his son Magnus takes over the company.
1835: Magnus’ son August takes over the company and offers Fredrik Lundgren a partnership. Together they form Fiedler & Lundgren.
1865: Fredrik Lundgren transfers the company to two of his employees: Anders Fredrik Nilsson and his nephew Ivar S. Nilsson.
1915: Fiedler & Lundgren's factory is taken over by the Swedish Tobacco Monopoly. The state monopolizes all tobacco production in the country for the purpose of collecting tax money to fund a new pension system and the expansion of the military. However, the owners refuse to give up and move to Denmark where they resume their snus production.
2002: The company moves back to Sweden, this time to Malmö instead of Gothenburg.