Nordic Snus, a part of JTI, has been a strong contender on the Swedish snus market since 2002. The company’s goal has always been to keep the Swedish snus tradition alive – but also to develop it further. They do this with innovative ideas, new snus brands and improvements.
The company invented the international snus brand LD in their snus factory in the Swedish town of Vårgårda in 1999. LD was well-received by Swedish snus users and contributed to the expansion of the low-priced snus segment.