Top 5 Flavors of Tobacco Products

As more tobacco and tobacco-free products enter the market, so too does the variety and range of these products increase. One way in which these products can both differentiate themselves and attract consumers is through unique and well-liked flavors. Below is an overview of the most popular flavors across the various products variants.

Top Flavors of Tobacco Products

  1. Mint
  2. Citrus
  3. Fruit/Berry
  4. Tobacco
  5. Cinnamon

Nicotine Pouch Flavors

When viewing the transactional data for nicotine pouches, mint seems to occupy an overwhelming market share at 60% - making it by far the most popular flavor. The second favorite, at 11%, is eucalyptus - again strengthening the assertion that mint variants come out at the top. In third place is citrus flavored nicotine pouches at 8%. In fourth and fifth place, according to this transactional data, are fruit and berry - at 7% and 6% respectively.

When questioned, consumers seem to back up this data, with most citing flavors such as wintergreen, mint, cool mint, peppermint, and spearmint as their favorite choices.

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Snus Flavors

Mint was a strong contender within the snus market too, as consumers indicated various mint flavors to be their favorites. In second and third place were General Snus and melon flavor - which was somewhat different from the more citrusy inclination shown among the nicotine pouch users.

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Chewing Tobacco Preferences

Copenhagen tobacco appeared to be the preferred brand among users; however, mint was still the majority winner in terms of flavor here, with users citing wintergreen, Jakobsson's Mint and General Mint as their preference. The long cut chewing tobacco variant also held the majority vote. 

Learn more about Copenhagen at the Copenhagen FAQ page.

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The Favorite Flavors for Nicotine Lozenges

Similar to the flavor preferences to nicotine pouches, mint emerged as a favorite for nicotine lozenges. However, there was a larger range here, with citrus, berry, and crema flavors also being mentioned as preferences by consumers - again indicating close similarity to nicotine pouches.

Again there was a bit more of a range of preferred flavors in the nicotine toothpick category. Although mint still appeared, it shared the spotlight with tobacco and cinnamon.

Although mint seems to hold the vast majority of tobacco and tobacco-free users alike, there are a plethora of different flavors to try out. The fun thing about different flavors is also how they are paired - as chili of cinnamon snus may pair very well with coffee of hot chocolate, while a coffee flavored nicotine pouch may be the perfect palate cleanser at the end of a meal. So go out there and sample all the various options on offer!

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