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March 02

Flatpack Rolls!

Now you can order your rolls (10 cans) in flat packs at a reduced price. Fits perfectly in most mail slots. Order here.

February 25

Thunder Frosted Long +

V2 Tobacco has announced the launch of Thunder Frosted Long +. A new portion format which is "more discreet in use. It's wide like a mini and longer than the normal portion". You can pre-order it here!

February 24

Swedish Post

After having evaluated the shipping service of Swiss Post we have now decided to revert back to Swedish Post for all regular mail shipping from our Swedish warehouse.

February 20

Landströms and Gellivare Snus

Two old acquaintances have made a come back! Both Landströms and Gellivare snus are now available for purchase.

February 07

Skruf Xtra Stark In Stock!

Skruf has just announced the launch of Skruf Xtra Stark. It's available in both Lös and Portion and it's said to be the strongest snus on the market today! Get your orders in here.

February 03

General Mint White Portion

Swedish Match have announced the release of a new snus - General Mint White Portion. It will be availible for purchase around mid February but you can Pre-order it here.

January 29

Changes to Contact Us page

Please be aware that you now must write your email twice into the Contact Us form. This is an added precautionary measure to ensure we reply to your correct email.

Another reason you as a customer may not receive email is because your ISP is blocking our mail server and filters mails from our mail server IP address. We have also changed to a new mail server to help rectify this problem.

January 28

Server upgrade

We upgraded our main server today so you should see some major speed improvements!

January 12

Claq Qui Discontinued

Today we got word from Swedish Match that Claq Qui will be discontinued as of Feb 28th, 2010. Order yours here before then!

January 04

Offroad Icemint replaced by Offroad Frosted!

V2 Tobacco today announced that they will discountinue Offroad Icemint and replace it with Offroad Frosted! Offroad Frosted has a new spearmint taste (resembling that of Thunder Fosted). It will be available in both Portion and Loose.

December 20

General Maxi To Be Discontinued

Swedish Match has announced that General Maxi Portion will be discontinued and no longer sold. The date set is early February of 2010. Hurry up and get your orders in before then!

December 13

Christmas Comes Early!

This year, Christmas comes early compliments of Northerner and Skruf! Right now you'll get 2 FREE CANS when ordering 10 of our best seller Skruf Stark Portion. Order here!

December 03

New Snus Brands

Be sure to check out all the new snus brands coming out lately, including some very interesting Xmas brands! Click here for more info.

October 15

Knox White Portion. Order now!

Skruf has announced the launch of Knox White Portion. Order here!

October 12

Thunder Frosted Lös Now Available

V2 Tobacco today announced the launch of Thunder Frosted Extra Stark Lös! Place your order right here.

October 02

Skruf Snus Raffle Winners!

The winners of the Skruf Snus Raffle have been randomly selected from all customers who entered. Congratulations to the winners! You will be notified by email.

October 01

Mocca Macchiato

The coffee flavoured snus! Perfect with your morning cup of java. Order it here.

September 30

0102 Snus - The Lab Series

A snus with a neutral tobacco flavor. A new long and thinner bag for better fit. A new shape fits better and is less visible. A new Non-Drip formula which is moist but does not leak. Read more and order it here.

July 10

Knox Portion is back!

Knox portion has finally made a come back after its long absence. Enjoy!

Knox Portion

June 30

Import restrictions to Estonia!

According to Estonian law you are not allowed to import more than 1kg of snus at the time. Please keep that in mind when you place an order to Estonia.

June 03

Lucky Strike is back!

Both the Lucky Strike Portion and the Lucky Strike White Portion is back in stock again after its absence. Enjoy!

Lucky Strike Portion
Lucky Strike White

May 20

Bonus point page

A rudimentary version of the personal bonus points page is now available here

The page shows the points accumulated in your order history and the amount of points you have spent plus any points gained from the review system.

May 18

Partially shipped orders

A new status has been added in the Personal Order part of the website. Any orders that have been shipped but still have items pending are now marked Partially Shipped.
You can expect to receive at least two packages to complete your order, in this case.

May 12

Problems with Lucky Strike

Our supplier is temporarily out of Lucky Strike Portion and Lucky Strike White Portion so we have removed them from our site for now. We unfortunately don't know at this time when they will be back in stock, but will let you know as soon as they are. If you have ordered lucky strike in the last few weeks and haven't received it yet, please contact customer support. We need to know if you want to replace, wait or cancel the Lucky Strike in your order.

Click here for customer support

April 30

Claq Qui Contest!

All customers that buy at least 1 can of Claq Qui in May automatically qualifies for this contest. There are some really great prizes, so check it out!

For more info about the contest *click here*

April 15

US Warehouse department now open

Today we have a launched an upgrade to our website. It is now possible to order snus direct from our US warehouse. We will be offering customers in the US the ability to order General Snus products and have them shipped from US to the US. This means cheaper shipping and shorter waiting times on selected products! We will also be updating our catalogue so that non US residents can order US brands. We will have more detailed information on this over the next few days while we see how the system copes with the new delivery services. Please contact the helpdesk if you have questions.

March 19

Reviews and comments

We have revised the review approval system to allow comments on the products but no points will be allocated for comments with no review content. All you have to do to get your 5 points is write a little something about why you liked/didn't like the product. We won't allocate points for non reviews but feel free to add comments/questions under the products and make it more interactive. Most of the reviews we get are really top-notch and we appreciate the effort some of you have gone to into writing lengthy reviews. We will have a little fun with it in the future and put up a "hall of fame" :)

March 15

Review bonus points now allocated

Everyone who has contributed reviews to the products should now have their bonus points allocated. Now the system is in place you will receive your points as soon as the reviews are authorised. Thanks again for contributing.

March 11

Reviews and bonus points system

We are still not quite ready with the bonus points system for the reviews people have been writing and we apologise for this. The reason is that we are just nearing the end of a very exciting new project that will benefit our customers greatly. We aim to have the bonus points allocated to all reviews by next week at the latest! Thanks for your patience regarding this. The reviews have been really great and some of them are quite entertaining. We will also have a page where you can read all the reviews written and in the future we will do more stuff to make the reviewers among some of the most famous people on the internet. Super Stardom awaits you all! You never know, some of you might even get your own shampoo brands! Haha.

March 05

Happy Easter Snus

Order the Happy Easter, Citrus & Menthol (6mg) Snus now, in time for celebrating Easter, only 1000 cans available for this occasion!

March 02

Knox portion ...

Due to a technical problem with the supplier, Knox Portion will be out of stock for 2-3 months. This is beyond our control and supplies will resume as normal as soon as the issue is fixed at the supplier.

March 02

New Department - Special Deals

Recently expired Snus for sale 50-60% Off!, but still able to use.

February 25

Product reviews and bonus points...

Hopefully sometime next week we will be able to give all product reviewers their bonus points. Once the system is ready you will get future points as soon as the reviews are shown on the product pages. Thanks for taking the time to review products and, as always, the more the merrier so keep them coming in!

February 17

Many thanks for reviews...

and keep them coming! Bonus points for the submissions will be totaled and awarded soon. We are working on a system to assign the 5 points per review when your reviews are authorised.

February 16

Skruf White

Available now, as both Original and Stark.

February 14

LD Black is Back

It has been withdrawn from the market since the Autumn but is now back with the same distinct Salmiak licorice flavour.

February 12

Finnish Customers - tax information

please be aware that the Finnish import tax has skyrocketed! The tax has gone up to 80% making snus purchases very expensive from Finland. Please bear this in mind if ordering from us.

February 09

New Strong Snus - Oden.

We have found a totally new producer of Swedish Snus - the Snus is called Oden - named after the Viking God Oden. With 17mg nicotine per portion is currently the strongest snus we carry at the moment. It's also the first one ever with Cinnamon flavouring.

February 03

Order history now displays all orders made on the email address you signed up with.

January 14

Cuban Cigars

New selection of Cuban cigars from Habanos.

January 01

Bonus Points!

Welcome to our new website. Now you can collect points and receive free snus and other gifts. Read more.

Jakobssons Icefruit Portion
Buy 10 cans of Jakobssons Icefruit Portion for 254,90 kr and get 1 free!
Thunder Berry ES Portion
Buy 5 cans of Thunder Berry ES Portion for 112,44 kr and get 1 free!
Skruf Cranberry Portion
Buy 10 cans of Skruf Cranberry Portion for 263,40 kr and get 1 free!
Skruf Stark, Strong Portion
Buy 20 cans of Skruf Stark, Strong Portion for 526,80 kr and get 1 free!

Free Snus Offer!

Top Selling Snus Brands

Wise / Oomph Snus - The Intelligent Brand

Wise has changed its name to Oomph - its the same snus just a different name.

Wise portion snus contains nicotine but is purified from undesirable constituents in the finnished product. Among these are nitrosamines that can cause cancer. This is why Wise snus can be called a purified.

Read more about Wise / Oomph Snus - The Intelligent Brand

Skruf Snus - The Strong Brand

Skruf snus is a top quality snus product that carries the highest quality regarding content, manufacturing and packing. It's aimed for the conscious people with high expectations on quality and design.

Read more about Skruf Snus - The Strong Brand

Wise the Purified Snus. Now Called Oomph.

Wise portion snus contains nicotine but is purified from undesirable constituents in the finnished product. Among these are nitrosamines that can cause cancer.

Read more about Wise the Purified Snus. Now Called Oomph.

1847 by Philip Morris - Exclusive Snus

With Rockers snus expertise and Philip Morris influence in the tobacco industry world wide, they belive that the 1847 snus will measure up to the snus users expectations.

Read more about 1847 by Philip Morris - Exclusive Snus

Catch Snus - The Non-traditional Brand

Many of the Catch users has high requirements when it comes to both flavour and the “mouth feeling” of the product. Catch is a big success and is now available in many different variations.

Read more about Catch Snus - The Non-traditional Brand

Elixyr Snus - High Quality At Affordable Cost

Despite the low prices on their products contain only first class tobacco. Rebel Tobacco offer consumers products to a low price without lowering the quality.

Read more about Elixyr Snus - High Quality At Affordable Cost

Gotlandssnus - The Island Snus

Gotlandssnus is building on three generations of snus experience, a solid requirement when you want to make good snus. The first snus on Gotland was produced in 1741.

Read more about Gotlandssnus - The Island Snus

Grovsnus - The Coarse Snus

Grovsnus is nr 3 in size among the snus brands in Sweden. This coarse snus has it's origin from 19th century Norrland (northern parts of Sweden), were it was first made.

Read more about Grovsnus - The Coarse Snus

Gustavus Snus

Gustavus is the latin form of Gustav. This form of the name is usually regarded as a first name and was given to a number of Swedish kings. A snus with an aroma that is a mixture of flowers, sweetness and fresh citrus.

Read more about Gustavus Snus

Göteborgs Prima Fint - Prime Loose Snus

Prima Fint is only available as loose snus. Prima Fint is a fine ground loose snus with a very mild, slightly sweet and with unseasoned tobacco flavour. It was launched back in 1919.

Read more about Göteborgs Prima Fint - Prime Loose Snus

Göteborgs Rapé - The Natural Snus

Göteborgs Rapé has become more popular during the last few years. The explanations for that are many, one is that it's because rapé was one of the first white portion snus kinds.

Read more about Göteborgs Rapé - The Natural Snus

Jakobsson's Snus - Family Tradition Passed On

My family was already during the 19th century, snus connoisseurs & great-grandfather Jakob was well known for his special snus. It was as evident then as it's today that Jakobsson’s Snus tastes as snus should taste.

Read more about Jakobsson's Snus - Family Tradition Passed On

Knox Snus - The Low Price Brand

Knox is a top quality snus product with a low price, it carries the highest quality regarding content, manufacturing and packing. It's aimed for the conscious people with high expectations on quality and design.

Read more about Knox Snus - The Low Price Brand

Kronan - The Lowprice Snus

Swedish Match wanted to offer the snus users a quality snus with a lower price, that's how Kronan was born. Kronan is the largest amoung the lowprice brands on the swedish market.

Read more about Kronan - The Lowprice Snus

Level & L.D - Smart Price Snus

L.D original was launched in 2005 as economic snus with good quality and Level was launched in 2006 as a top quality smart price snus. Both L.D and Level snus is made by the same manufature.

Read more about Level & L.D - Smart Price Snus

Lucky Strike Snus - Smokeless Tobacco

Lucky Strike was launched in 1871 as a cigaret brand, and is one of the oldest and most iconic trademarks in the world. It’s a premium brand sold in more than 80 countries.

Read more about Lucky Strike Snus - Smokeless Tobacco

Mocca, Granit and Retro Snus from FL Snus

The Fiedler & Lundgren company was founded in 1835, but its history started half a century earlier. In 1783, master tailor Samuel Fiedler applied to the Gothenburg city authorities for permission to start producing snus.

Read more about Mocca, Granit and Retro Snus from FL Snus

MonteCristo, Romeo Y Julieta and Taboca - Premium Snus Brands

Taboca AS was established in 2004 with the sole object of making Swedish snus of the highest quality. They wanted to give Swedish, Norwegian and American customers a premium quality snus alternative.

Read more about MonteCristo, Romeo Y Julieta and Taboca - Premium Snus Brands

Nick and Johnny Snus - Powerful

Nick and Johnny Original was first released in Norway 2006, were it became popular very fast. About a year later it was launched in Sweden. Nick and Johnny contains about 40% more nicotine then traditional snus products.

Read more about Nick and Johnny Snus - Powerful

Offroad Snus - The Danish Brand

The use of snus goes back several hundred years and is rich in the traditions that V2 Tobacco wishes to preserve. Our production uses traditional Swedish methods for making snus.

Read more about Offroad Snus - The Danish Brand

Probe Snus - Whiskey Flavored

Snus with mild tobacco flavour, a distinctive whiskey aroma, and slight smokeiness. The loose snus was launched in 2001 and the portion snus back in 1994.

Read more about Probe Snus - Whiskey Flavored

Röda Lacket Snus - The Rebel

Röda Lacket was launched in 1850 by Petter Swartz Snusfactory. The most popular days for Röda Lacket was probably during the youth rebellion in 1968. Maybe the red color had something to do with that.

Read more about Röda Lacket Snus - The Rebel

The Phantom of Snus

V2 Tobacco believes that snus is a highly enjoyable and sophisticated product, full of the varied taste and aroma from the natural freshness of fragrant herbs and spices.

Read more about The Phantom of Snus

Tre Ankare Snus - Swedens Oldest Brand

Tre Ankare was the first portion snus that Swedish Match ever launched, it was introduced back in 1977. It was launched as a regular portion snus, and later changed it into a white portion snus instead.

Read more about Tre Ankare Snus - Swedens Oldest Brand

General Snus - Swedens most popular brand

The name General has nothing to do with the military as one might think. It originates from the manufactures old name for their “general” snus, the snus that was sold with out a name.

Read more about General Snus - Swedens most popular brand

Buy Swedish Snus & Snuff Online - Quality Smokeless Tobacco From Seed to Can

Some Definitions

Snus is different than:

Moist snuff

Like snus, moist snuff is made from grinding tobacco with water and flavourings. Unlike snus, it is fermented. The fermentation process leads to higher levels of cancer-causing nitrosamines.

Nasal Snuff

Once popular but now rather archaic, nasal snuff is made from fermented and powdered tobacco, and then inhaled up the nostril.

Chewing Tobacco

Chewing tobacco is dryer, sweeter and made from differently cured tobacco than snus. Chewing tobacco is tucked between the gum and jaw and is chewed or held in place. Saliva is spit or swallowed.

Snus Composition

Swedish Snus by is made from selected leaf tobaccos, salts, humectants and flavour additives. Snus is regulated as a food substance in Sweden.

Tobacco

Swedish snus is made from mainly air cured tobaccos. Traditionally fire-cured tobacco used to be the major ingredient, but this has changed in the last decade.

Additives

When making Swedish by the main ingredients except for tobacco are water, salt (table salt) and sodium carbonate. Flavour additives and humectants are also used. Salt is added mainly for its effect on taste but also has a preservative action which contributes to improved shelf life of the products. Sodium carbonate is used to give the products their characteristic flavour profile but also brings the pH value to the slightly alkaline side. Sodium carbonate will convert to baking soda immediately after it is added. Flavour additives in general are natural or artificial flavour compounds that comply with food regulations. Flavours are usally dissolved in alcohol when added. Most of the alcohol evaporates during production. Only trace quantities remain. Humectants are added to protect the products from drying out. We use two types: glycerol and propylene glycol. Both of them also have a preservative effect since they lower the water activity of the product, thus preventing micro-organisms from growing.

Packaging Material

Paraffin coated cardboard cans are used for most loose Snus brands. The lids are made of polypropylene. For the pouch products cans made of polypropylene are used. Pouch products are more sensitive to drying than loose Snus so plastic cans help to increase shelf life of these products. The paper material used to pack individual pouches is of similar type to that used in tea bags. The material is made of cellulose fibres plus an adhesive which is approved as packaging material in contact with food.

Snus Manufacturing

Swedish Snus is manufactured in three major steps, grinding, processing and packing.

Grinding

The tobacco is broken up, dried and fed into a grinder. The ground tobacco is sieved into three particle size fractions, coarse, medium and fine. Pre-set quantities of the three fractions are fed into a mixer silo where the tobacco flour is mixed. After blending, the Snus flour is fed into a storage silo, from which flour is automatically taken to the processing operation. Each type of Snus flour is kept in a separate silo.

Processing

Manufacturing of Snus is a batch operation. The whole process is computer controlled and can be run day and night, all week around. To start the process, tobacco flour is automatically weighed and fed into the process blender. Water and salt is added to the batch under stirring. The batch is then heated and kept heated up for a specified time, which varies with brands. Temperature and stirring is controlled by a process computer program. This part of the process is traditionally named "sweating" but is more close to a pasteurisation process. After pasteurisation the Snus batch is cooled down and the rest of the ingredients are added. Samples are taken for quality control. If approved, the batch is cleared for packing.

Packing of Loose Snus

Cans are filled in automatic filling machines. Filled cans are sealed with a lid. After lidding all cans are weighed on a check-weigher, which also regulates the filling volume of the cans. Now the cans are labelled in a labelling machine, shrink-sealed in a distribution pack of 10 cans and packed in cases.

Packing of Portion-Packed Snus

Packing of portion-packed Snus requires a more complicated packaging equipment. Portions are measured and fed into a tube of cellulose fibre. Individual portions are sealed and cut apart. The finished portions are filled in a plastic can and the lid attached. After lidding all cans which pass a check-weigher station are labelled.

Cold Storage

All finished Snus is kept in a cold storage a few days before it is shipped out to the trade. Keeping Snus cold a certain time after manufacturing is important for the Snus to ripen and obtain its characteristic flavour.

Stop smoking today with swedish snus – snus is 98% less dangerous than cigarettes!

Try Swedish snus (or snuff) and stop smoking this very day snus is the smoke-free tobacco alternative. If you feel you want to stop smoking because you are worried about your heath or think it is too expensive, there is an alternative you cannot fail with do like 500,000 Swedes who have succeeded in giving up switch to Swedish snus, a smokeless tobacco product!

The hardest thing about giving up smoking is that the nicotine cravings remain. You may have tried a host of different products such as coffee, nicotine patches, different food and exercise habits but noticed that none of these help. In Sweden over half a million people (out of a population of 9 million!) have succeeded in stopping smoking by switching to snus - the smoke-free tobacco alternative. Try it as well: since 1998 we have been sending supplies of snuff out across the world and have the biggest range on the market with the best prices. Your delivery of snus will be on its way within 24 hours!

From smoker to smoke free!

Giving up smoking takes a long time. The smoker usually goes through a series of different stages, each and every one of which is highly important if stopping is to be successful. This is why it is a good idea to know about the process before you begin. You learn to be a smoker quite slowly and this happens most often at an age of 12-16. It is very important whether friends and parents smoke and what social status and group membership you acquire by starting smoking or not. Tobacco rapidly gives rise to a physical dependency that in most people increases as their tobacco consumption rises and they acquire a fixed pattern of tobacco use.

A deeply rooted habit

Tobacco also increasingly comes to govern psychological conditions and can, for example, control feelings and stress. The very act of smoking develops with time into a habit that is made up of biological, social and psychological factors. In order to stop smoking you must, besides overcoming the physical dependency, also analyse what feelings and what social context and deeply rooted habits your smoking is linked to.

Wisdom comes with age

The smoker usually goes through seven phases, each and every one of which is very important if giving up is to succeed. Each phase involves new challenges for the smoker who therefore needs different kinds of help and advice. Well intentioned advice to change your smoking habits often has a limited effect if the smoker has not yet been wondering about stopping. Both the advisor and the smoker who is wondering about stopping can benefit from knowing about the process of giving up tobacco. The seven phases are written from a smoker’s perspective, but can for the most part also be applied from that of an advisor.

The seven different phases of stopping smoking.

Stop smoking, nah!

In the “pre-contemplation stage” the smoker does not wonder about stopping smoking. For the smoker in the pre-contemplation stage, being a smoker is not a problem and there is on the whole no desire to stop. The negative consequences of smoking for health are explained away or denied: 'Why stop when pollution is far worse?' or 'I have never been ill from smoking'.

The disadvantages that smoking entails are toned down and explained away. Instead people may emphasise the advantages popularly associated with smoking: 'A smoker is never stressed', 'I like the taste' or 'Smokers are nicer to be with'. Others use justification like, I've tried, but I was forced to admit that I didn't have enough willpower to stop. A common reason for not contemplating giving up smoking is that you expect to put on weight.

Will, won't

The contemplation stage is characterised by a shifting degree of recognition and weighing up of the pros and cons of smoking compared with stopping smoking. Being a smoker in the contemplation stage dos not automatically lead to attempting to stop smoking. In some people the conflicting feelings about smoking becomes a kind of captivity by musings for and against - and hence nothing is done about the matter. However, the uncertainty often leads to the first attempt at change. In the contemplation stage the smoker is commonly inclined to make an attempt within six months. However, experience shows that only half of people in this phase stop smoking for more than 24 hours in the next 12 months. What can in the long term motivate the smoker in the contemplation stage to stop smoking is to become heedful of his/her smoking to become heedful of information about smoking, dependency and the effects of smoking, together with different methods and aids for stopping smoking.

Now it's time

At the preparation and action stage we find the smoker who now wants to face up to the problem and work to make himself ready to do so. There is a definite intention to change behaviour in the immediate future, usually within a month. A smoker who finds himself at this stage listens to good advice and experiments with different ideas for giving up smoking. Preparations may include setting a date when you are going to be smoke-free and deciding what kinds of help are needed. The action stage is the period when the smoker actually stops smoking. This stage lasts until he or she can say that it has broadly speaking become an everyday matter to be smoke-free, something that takes six months on average.

The vast majority of people are receptive to direct help and support in the action stage. This help should preferably be as tangible as possible, as for example strategies for handling abstinence, how to use nicotine substitutes correctly, fitness and diet tips, etc. Going through personal advantages and disadvantages himself, possibly with professional help, is ofen what takes the smoker into the preparation phase.

Oh, what a temptation

In the maintenance stage the newly-won freedom from smoke begins to take root. The former smoker gets experience of handling the urge to smoke and longer and longer periods elapse between these risky and embarrassing occasions. It seems as if the worst is over and that you can relax a little.

However, it has been shown in practice that you also need to be on your guard in the future, as things often go awry in this phase - for example, if you forget all the hard work of giving up and just remember how wonderful it is to smoke. In this situation the thought of becoming an occasional smoker or just tasting a single cigarette often arises.

I went wrong but will succeed next time

A genuine cessation of smoking is often preceded by three to eight attempts. This means that relapse is a natural part of giving up smoking. After the first attempt, the smoker cannot deny his awakening recognition of wanting to be smoke-free. Therefore, after a relapse the smoker reverts to the uncertainty of the contemplation stage. He/she wants to become smoke-free in the long term, but has simply chosen to smoke again.

The most important thing in a relapse is for the smoker not to allow himself to be overwhelmed by powerlessness and to see himself as a slave to tobacco; on the contrary, he should concentrate on the things that actually worked during the attempt, things you can usefully do more of next time you give up.

A light at the end of the tunnel

The concluding phase is the ideal goal for all attempts to alter a behaviour. Here almost all uncertainty has been overcome and the psychological and social habit of smoking uprooted so completely that you can tackle any situation without it becoming necessary to smoke.

Success!

Now the worst is over but remember: once a smoker, always a smoker so the former smoker remains an occasional smoker. This goes wrong in 90 percent of cases and then you are back at the contemplation stage again.

Use of Swedish snus is increasing and more people are stopping smoking.

Today more boxes then ever are being sold in Sweden and snus is accepted by every stratum of society. Furthermore, international interest is growing the whole time and people who are stopping smoking to switch to snus are legions.

Sweden has over a million snus users aged 18-75 (out of a population of 9 million), of whom around 200,000 are women. The average age of daily snuff takers is 40 for men and 39 for women; average consumption is just over three and a half boxes a week.

In the context of tobacco, it is important to remember that it is smoked tobacco that is broadly speaking responsible for all smoking related deaths. The smoke contains around 4,000 chemical compounds, of which some 40-50 are directly carcinogenic. The smoker desires only one single substance, the nicotine – not even the smoke, which contains carbon monoxide or tar. Given this understanding, there are many smokers who have chosen to stop smoking and start using snus instead.

Of people who use snus daily, approximately half are former smokers, a figure that is considerably higher among female snus takers. The flow in the other direction – from snus to daily use of cigarettes is appreciably lower. Only 7 percent of daily smokers were previously snus users.

Several studies have confirmed that snus is a good alternative to tobacco for cigarette smokers. In 2001 the Swedish Cancer Society and the pharmaceutical company Pharmacia carried out a TEMO survey of people who succeeded in stopping smoking and found that 33 percent used snus to wean themselves from smoke, compared with 17 percent who used nicotine preparations of the nicotine chewing gum and patch type.

The Swedish Experience.

Use of tobacco in Sweden is at a comparable level with that in many other European countries. Despite this, the risk of dying of a tobacco related disease is lower in Sweden than in any other European country. In research circles this paradox has been dubbed “The Swedish Experience” and can in all probability be explained by the unique smoking habits of Swedish men. Swedish men smoke to an appreciably lesser extent than is common in the rest of Europe. In Sweden, on the other hand, snuff taking is as common as smoking.

However, the risk of Swedish women dying of tobacco related diseases is at a level with the risk to women elsewhere in Europe. The tobacco consumption pattern of Swedish women actually follows the European pattern. Like women in the rest of Europe, Swedish women have never used snuff to any great extent. This further suggests that one of the main factors contributing to the favourable statistics on Swedish men is their preference for snuff. The high proportion of snuff use and the low proportion of smokers in Sweden explain why so many people in Sweden succeed in stopping smoking in Sweden.

Fact box:

In 1998, 17.1 % of adult Swedish males smoked. The equivalent figure for Denmark was 32 % and for Norway 33.7 %.

In 1997, 19 % of all adult Swedish males used Swedish snuff. In Denmark and Norway snuff is used to a very limited extent.

In 1998 the per capita consumption of tobacco products was approximately equal in the Scandinavian countries: Sweden - 1400 grams, Denmark - 1612 grams and Norway - 1304 grams.

In Sweden more smokers are switching to snuff taking than vice versa.

Sweden was the first and only country in the world to achieve the WHO’s target for year 2000 of the proportion of adult smokers being below 20 %.

In 1990, 11 % of fatalities among Swedish men in Sweden were smoking-related, which was the lowest in Europe. The European average was 25 %.

In 1990 the risk of a 35-year old man dying of a smoking-related disease before the age of 70 was 4 % in Sweden compared with 10 % in Denmark and 6 % in Norway. Among Swedish women, on the other hand, the incidence of smoking-related mortality is on an average level for Europe.

The evident difference in tobacco-related health effects between Swedish men and men in the rest of Europe suggests that the risks from snuff taking differ from the known health risks from smoking. More recent research into snuff-taking Swedes has confirmed this. Although snuff taking cannot be entirely exonerated from detrimental effects on health, the research results give a picture of the risks from snuff that is completely different from those linked to smoking.

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Latest Snus Reviews

This is very good. Good, smooth taste and strong nicotine hit. I really like this one.
-jmitchell3

ok I found the one....Granit ..Tobacco Flavor..good snus for beginners like me..
-Suthrnbuckhunter

Wow! I ordered this stuff on a whim, and I must say, I'm extremely glad I did. It delivers an excellent buzz, as well as a nice flavor. This is not a beginner's snus, but if you're looking for something that packs a serious punch, this product is definitely the way to go.
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Snus for beginners

This months vote

Why did you start using Snus?