What Is 77? Brand Explained

Created in 2021 by the Polish brand Luna Corporate, 77 nicotine pouches are produced in modern facilities in Poland.

Their nicotine pouches are odour-free, discreet, and produced in a slim format. Since its beginnings, Poland’s first nicotine pouch brand has grown to offer a wide range of flavours.

77 snus is a smokefree alternative that is convenient for adult users who prefer not to use traditional tobacco products. Their individually portioned nicotine pouches are placed under the upper lip, delivering nicotine gradually through the gums.

Compared to traditional tobacco products, 77 tobacco-free snus is both smokefree and odour-free. This format may suit adult users seeking a tobacco-free option that does not produce smoke or odour.

The 77 nicotine pouch line includes classic profiles, like Strawberry, as well as creative blends you might not have thought of, such as Cola & Cherry.

Their slim format is designed to be discreet, making it easy to slip the pouch under your lip undetected.

As for its strength, Northerner offers 77 nicotine pouches in Extra Strong (10.4 mg). This choice of tobacco-free nicotine pouch is typically chosen by adult users who are already familiar with high-strength formats.

It’s up to the individual user how many nicotine pouches they use, but the majority of adult users opt for 4-10 pouches per day. For more information, check out our handy nicotine pouch usage guide.

• Traditional Flavours: Strawberry, Forest Fruits
• Minty Fruit: Watermelon Ice, Raspberry Ice, Peach & Mint
• Unique Blends: Cola & Cherry, Cola & Vanilla

• Extra Strong (10.4 mg of nicotine)

• Slim

There are many reasons why 77 nicotine pouches is a popular tobacco-free alternative for adult users, including:

• Modern manufacturing
• Available in multiple flavour varieties
• Discreet, tobacco-free experience