CLEW Nicotine Pouches Review: Expert Breakdown (2026)

CLEW nicotine pouches are produced by Nevcore Innovations, a manufacturer focused on tobacco-free nicotine alternatives. The brand won Best Nicotine Pouch at Inter Tabac Germany 2024, and has built a following among users who prefer a moist slim format with quick flavour activation over pouch that is drier, with a more gradual flavour release.

If you're wondering whether CLEW is worth trying, this review breaks down what to expect across the range. Our Pouch Pros team assessed flavour, pouch comfort, and strength consistency across four products.

CLEW nicotine pouches may be worth trying for adult nicotine users who:

• Prefer moist slim pouches with a faster flavour and nicotine onset
• Want a focused range with clear, distinct flavour profiles
• Like mint options — spearmint, cool mint, menthol, and wintergreen all feature
• Use pouches at Normal or Extra Strong strength levels

CLEW covers a narrower flavour range than some brands. If you prefer a wider variety of options, exploring the snus flavour guide on Northerner covers all available flavour categories across the full catalogue. For guidance on how to use nicotine pouches in general, our how to use snus guide is a useful starting point.

Our Pouch Pro reviewers tested CLEW Spearmint, Watermelon, Cool Mint, and Blueberry in a range of nicotine strength options.

Strength tested: 5mg (Normal) Format: Slim (moist)

"CLEW Spearmint is the brand's most purchased flavour overall, and I was curious whether that reputation was justified or just a result of it being the most classic flavour option in the range. Having used it, I think it earns it.

The spearmint flavour profile is notably rounded — sweeter and more like classic spearmint in character than the sharper, more menthol-forward spearmints I've tried from other brands. Nordic Spirit Spearmint, for comparison, is drier and captures slightly different flavour notes of spearmint. CLEW Spearmint is more pronounced, almost herbal in quality. The moist format means the flavour activates immediately on placement — there's very little of the slow build-up to the flavour you get with drier pouches.

I tested this at 5mg, which suited my preference for a pouch I use during the day. The session lasted around 35–40 minutes, with the flavour staying clear throughout. Drip was minimal despite the moist format, which is a bonus."

Pros & Cons: "The spearmint flavour character is what sets this apart from more generic mint pouches. Users who prefer a sharper, more menthol-forward spearmint may want to try Cool Mint or Menthol instead."

Who Might Like It: "Adult users who want a spearmint pouch with a more rounded flavour character than the standard mint-menthol combination — and who prefer the quick activation of a moist format."

Strength tested: 10mg (Extra Strong) Format: Slim (moist)

"I prefer Normal strength pouches as a general rule, so testing Watermelon at 10mg was a step up from my usual. I was also slightly apprehensive about watermelon as a pouch flavour — it can veer into very sweet, very artificial territory quickly.

CLEW Watermelon doesn't go down that route. The watermelon note is sweet and fruity rather than candy-forward — closer to actual fruit than to a sweet shop flavour. There's a slight cooling element that I found added to the flavour without tipping into mint forward territory. Compared to similar fruit-ice pouches I've tried, this sits at the less intense flavour end of the watermelon spectrum, which personally suits me.

The 10mg strength was noticeable and consistent throughout — the moist format does deliver nicotine quickly, so it was noticeable within the first couple of minutes. Session length was around 35 minutes before the flavour started to fade. Drip remained low throughout, which I didn't expect from a moist pouch."

Pros & Cons: "The less sweet watermelon flavour is a genuine positive here. Users who want a more prominent or candy-style watermelon flavour may prefer a different watermelon flavoured pouch."

Who Might Like It: "Adult nicotine users who like fruit flavoured pouches but prefer a traditional fruity flavour character over a very sweet profile. The 10mg strength makes it more suitable for users already comfortable with Extra Strong nicotine pouches."

Strength tested: 10mg (Extra Strong) Format: Slim (moist)

"As someone who uses mint pouches regularly, Cool Mint was the flavour I was most interested in assessing. The name doesn't always tell you much — 'cool mint' across brands can mean anything from quite subtle menthol to very pronounced mint flavours and feel.

CLEW Cool Mint sits on the crisper end of the mint flavour spectrum. It's not as full-on menthol as some of the more cooling-led mint pouches I've tried — there's a peppermint clarity to it without being sharp. Compared to ZYN Cool Mint, I found CLEW's version slightly more pronounced in its cooling menthol effect, particularly in the first five minutes. Whether that's a positive depends on your preference for cooling menthol flavour.

The moist format means the flavour appears quickly after placement, which I actually appreciated with this mint pouch — you don't have to wait for a dry pouch to activate. The 10mg nicotine was consistent and felt balanced alongside the flavour intensity. I tracked around 40 minutes before the cooling menthol faded noticeably."

Pros & Cons: "The combination of quick activation and a clear mint flavour profile is what makes this one stand out. Users used to drier mint pouches may find the cooling sensations in the initial few minutes more pronounced than expected."

Who Might Like It: "Experienced adult nicotine users who want a clear, cooling mint profile with fast activation at an Extra Strong nicotine strength."

Strength tested: 10mg (Extra Strong) Format: Slim (moist)

"Blueberry as a nicotine pouch flavour tends to go one of two ways: either it tastes like actual blueberry, or it tastes like blueberry chewing gum. CLEW Blueberry lands closer to the first camp, which immediately put it ahead of a few blueberry pouches I've tried from other brands.

There's a slight floral quality to the flavour that adds depth — not obviously sweet, and there's a light cooling menthol finish that stops the profile from feeling flat. For context, I'd place it alongside ZYN Black Cherry in terms of how fruit-accurate it feels, rather than against more candy-forward berry flavour profiles. The flavour was present and clear throughout the session, with Blueberry being one of the more consistent performers in the CLEW range in terms of longevity from my perspective.

The 10mg nicotine level delivered steadily from early in the session — earlier than I'd expect from a drier pouch, which reflects the moist format working as intended. Drip was minimal. I wore it for a full 40 minutes before the flavour started to drop off noticeably."

Pros & Cons: "The slight sweetness and slight floral note give this flavour a genuine dimension. It won't appeal to users who specifically want a very sweet blueberry flavour, but for those who prefer fruit-accurate flavour profiles, it holds up well."

Who Might Like It: "Adult users who want a fruit flavoured pouch with a classic rather than artificial character, at Extra Strong nicotine strength."

Here is how Clew snus compares to other popular pouches from UK brands.

Sophie's take: "The two products are very different beyond just the strength. ZYN Cool Mint is dry format — the flavour builds gradually and sits quietly under the lip due to the dryness. CLEW Cool Mint is moist and activates immediately, with a more pronounced cooling menthol flavour in the first few minutes. I'd reach for ZYN if I wanted a drier mint pouch that is long-lasting; CLEW if I wanted a moist pouch."

Marvin's take: "Nordic Spirit Blueberry is the more understated of the two in terms of flavour. CLEW Blueberry is more forward with the blueberry flavour: the fruit character is clearer, and the slight cooling finish adds another dimension. If you want to notice you're using a blueberry pouch, CLEW is probably the option to go for."

CLEW is a brand that does a focused number of snus cans consistently well — the moist slim format, fast activation, and clear flavour profiles across a compact range of mint and fruit options. For adult nicotine users who prefer a moist pouch over a drier format, or who want a flavour that's present and distinct, CLEW makes a strong case.

The main consideration is that the range is narrower than many competing brands — adult nicotine users who like to rotate through many flavours may find the selection limiting over time. But for users who know what they want and want a brand that delivers it reliably, CLEW is worth a try.

To explore the full range, visit the CLEW brand page on Northerner UK or browse all snus online to compare across brands.