Beth Furness

Company

Northerner Scandinavia Inc.

Job Title

Content Manager

Expertise

• Nicotine education
• Nicotine pouches/tobacco-free snus product reviews
• Quitting nicotine & harm reduction

About

Beth has over four years of experience in content writing, specialising in regulated and sensitive topics within the nicotine sector. She focuses on creating clear, responsible and informative content for adult audiences, with a strong emphasis on accuracy, compliance and consumer understanding.

At Northerner UK, Beth produces research-led content covering nicotine pouches and related products, contributing to educational guides, product explainers and practical resources that help readers understand how these products work and how they fit within the wider nicotine landscape.

Her experience spans e-commerce and editorial environments, where she has supported content strategy and cross-market initiatives across multiple regions. Beth has a particular interest in consumer behaviour, harm reduction communication and translating complex information into accessible, trustworthy content.