What Is White Fox? Brand Explained

White Fox is a tobacco-free, smoke-free nicotine pouch produced by GN Tobacco—the Swedish company behind well-known brands like Oden’s and Siberia Snus.  

Introduced in 2019, White Fox was GN Tobacco’s first step into the all-white, tobacco-free pouch category.

White Fox snus belongs to the category of white snus, meaning it contains no tobacco and is designed to deliver nicotine discreetly and without smoke. 

White Fox nicotine pouches are: 

• Tobacco-free
• Odour-free
• Designed for a discreet fit under the lip 

White Fox’s higher nicotine levels mean they are often chosen by adult users who are already familiar with stronger nicotine products. 

A unique feature of White Fox pouches is their fleece-like paper, which, according to GN Tobacco, is designed to enhance the release of nicotine and flavour.

White Fox comes in two different strengths: 

• 12 mg
• 16.5 mg 

Each pouch format corresponds to the pouch’s nicotine strength. The slim format contains 12 mg of nicotine per pouch (e.g. White Fox Double Mint), whereas the normal format contains 16.5 mg of nicotine per pouch (e.g. White Fox Full Charge).

White Fox snus comes in two different pouch sizes: 

• Slim: Designed for a discreet fit, with 12 mg of nicotine
• Normal: Offers a full experience, with 16.5 mg of nicotine