What distinguishes Swedish Snus from Nicotine Pouches? At first glance, they might seem almost identical. Both products share a similar size, texture, and format – small pouches you slip under your lip. But here's the kicker: nicotine pouches are entirely tobacco-free, whereas snus is all about the tobacco. Let’s unpack this further…
Snus is a moist, powdered tobacco product that users place between their lip and gum. This traditional Scandinavian product has been a staple in Swedish culture for centuries. Snus is made from ground tobacco treated with water, salt, and an alkaline agent. It is pasteurised to kill bacteria and enhance the nicotine release, ensuring a spit-free experience.
Snus comes in two main forms:
Nicotine pouches resemble snus in size and format but are entirely tobacco-free, although they contain nicotine extracted from tobacco. These pouches combine nicotine with natural fibres, flavourings, and sweeteners. Available in a variety of strengths and flavours, nicotine pouches offer a modern, discreet way to consume nicotine without the tobacco-associated aroma or staining.
Key differences include:
Feature | Swedish Snus | Nicotine Pouches |
---|---|---|
Tobacco Content | Contains tobacco | Tobacco-free |
Flavour | Robust, earthy, often smoky | Fruit and mint options |
Moisture Content | Higher moisture, bold flavour release | Lower moisture, controlled release |
User Experience | Traditional, rich taste | Modern, discreet |
The history of snus dates back to the 1700s, evolving from nasal snuff used by European aristocrats. By the 1800s, snus became a working-class staple in Sweden. Loose snus was the norm until the 1970s, when portion snus emerged, offering greater convenience. This innovation paved the way for nicotine pouches, introduced in 2006, which retained the discreet format but removed tobacco entirely.
This journey from nasal snuff to modern nicotine pouches reflects Sweden’s rich history of balancing tradition with innovation. Swedish Match, a leading manufacturer, pioneered the shift with brands like ZYN, making nicotine pouches a popular global option for those seeking tobacco-free alternatives.
The sale of snus is prohibited in the UK under The Tobacco and Related Products Regulations 2016, which enforces a ban on oral tobacco products containing tobacco. However, nicotine pouches are legal to buy and sell as they do not contain tobacco. Personal use of snus is legal for adults aged 18 and over, but its commercialisation is restricted.
This distinction ensures that consumers can choose smokeless products responsibly while adhering to UK regulations. For more details, read our article on the legality of snus in the UK.