Published 2024-12-06
Last update 2025-08-12
What Is ZYN? The Ultimate UK Guide to ZYN Nicotine Pouches
ZYN is a global nicotine pouch brand from Swedish Match, now under Philip Morris International (PMI). In this guide, you'll discover ZYN’s origins, what it is, how to use it, and its ingredients.
Key Points
- ZYN is a tobacco-free snus brand developed in Sweden.
- Available in the UK since 2019.
- UK ZYN products come in various strengths, pouch sizes, and flavours.
History & ZYN Brand Background
ZYN was invented in Sweden in the early 2010s by Swedish Match as a tobacco-free nicotine alternative. Its popularity surged following its 2014 launch in the US market, then in Sweden in 2016. ZYN expanded to the UK shortly thereafter and, in 2022, PMI acquired Swedish Match, further accelerating ZYN’s international presence.
- 2010s: ZYN under development in Sweden
- 2014-2016: Launch in the US market across multiple states
- 2016: Sales begin in Sweden
- 2019: Available in the UK
- 2022: PMI acquires Swedish Match
- 2025: Available in 12 countries worldwide
What Is a ZYN Pouch?
ZYN pouches are tobacco-free, nicotine-containing pouches designed for discreet and smokeless nicotine use. Users simply place the pouch under their upper lip, allowing nicotine to release gradually for around 30 minutes. ZYN is used by adult nicotine users who prefer smoke-free nicotine alternatives.
For more on pouch placement and usage, read our detailed how to use ZYN guide.
ZYN Design
ZYN nicotine pouches are known for their:
- Colour-coded cans indicating strength and flavour
- Dry texture for slower, consistent nicotine release
The practical ZYN pouch design delivers a consistent nicotine release. ZYN's dry texture and formulation are carefully designed to gradually release nicotine over time, providing a steady and discreet experience for adult users.
This controlled nicotine release has been highlighted in research, including studies indicating ZYN pouches offer effective and steady nicotine delivery comparable to other nicotine alternatives1.
UK-Available ZYN Flavours & Nicotine Levels
ZYN offers a variety of popular flavours in the UK, including Cool Mint, Espressino, Citrus, and more. Available in nicotine strengths from 1.5 mg/pouch (normal) up to 13.5 mg/pouch (extra strong), ZYN’s products are clearly marked, such as "ZYN Mini Dry," indicating size and style.
Explore the full range of UK ZYN strengths or visit the ZYN brand page for the complete selection.
The non-numerical strength categories referenced above reflect Northerner’s nicotine strength classification:
- ‘Normal’: 0-6 mg/pouch
- ‘Strong’: 6.1-9 mg/pouch
- ‘Extra Strong’: 9.1-20 mg/pouch
Is ZYN Snus?
ZYN pouches differ from traditional snus primarily because they contain no tobacco. While traditional snus is banned in the UK (except tobacco-free snus), ZYN remains widely available as a tobacco-free alternative.
The sale of ‘traditional’ tobacco snus is banned in the UK under the Tobacco and Related Products Act 2016.
Curious about the differences? Learn more in our snus vs nicotine pouches guide for an in-depth comparison of "snus vs ZYN".
What Is ZYN Made Of?
ZYN pouches contain:
- Nicotine salt
- Fillers
- Food-grade flavourings
- Sweeteners
- Stabilisers
Importantly, ZYN is completely tobacco-free, providing nicotine without smoke or combustion.
Are ZYNs Bad for You?
ZYN pouches are tobacco-free and smoke-free, eliminating the harmful combustion of by-products typically associated with traditional smoking.
According to respected health authorities such as the International Agency for Research on Cancer (IARC), the US Food and Drug Administration (FDA), and the UK's National Health Service (NHS), nicotine itself does not cause cancer, lung disease, heart disease, or stroke2, 3, 4. These authorities clearly state that it is the toxicants in tobacco smoke, not nicotine, that cause significant health risks.
However, nicotine remains an addictive substance and these products are for adults aged 18+. Always use responsibly and refer to our nicotine pouch effects guide for more details.
Why ZYN is Popular in the UK and Beyond
ZYN is recognised in many markets for its innovation, discreet format, and widespread popularity, notably in markets like the US, UK, and Sweden. The brand’s strong international presence was particularly evident during the recent ZYN nationwide supply shortage in the US, underscoring its demand among consumers. Used by adult consumers in multiple countries, ZYN pouches offer an alternative to traditional tobacco products.
UK ZYNs
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ZYN ZYN Red Berry Fizz 11mg
OfferOfferOfferOfferNew3-pack 10.00 £ 3.33 £/unit
ZYN ZYN Red Berry Fizz 11mg1-pack 0.99 £ 0.99 £/unit Out of stock3-pack 10.00 £ 3.33 £/unit Out of stock5-pack 17.45 £ 3.49 £/unit Out of stock10-pack 29.90 £ 2.99 £/unit Out of stock20-pack 49.80 £ 2.49 £/unit Out of stock -
ZYN ZYN Menthol Ice 13.5mg
OfferOfferOfferOffer3-pack 10.00 £ 3.33 £/unit
ZYN ZYN Menthol Ice 13.5mg1-pack 0.99 £ 0.99 £/unit Out of stock3-pack 10.00 £ 3.33 £/unit Out of stock5-pack 17.45 £ 3.49 £/unit Out of stock10-pack 29.90 £ 2.99 £/unit Out of stock20-pack 49.80 £ 2.49 £/unit Out of stock -
1 ZYN ZYN Cool Mint 9mg
OfferOfferOfferOffer3-pack 10.00 £ 3.33 £/unit
ZYN ZYN Cool Mint 9mg1-pack 0.99 £ 0.99 £/unit Out of stock3-pack 10.00 £ 3.33 £/unit Out of stock5-pack 17.45 £ 3.49 £/unit Out of stock10-pack 29.90 £ 2.99 £/unit Out of stock20-pack 49.80 £ 2.49 £/unit Out of stock -
ZYN ZYN Citrus Mini 6mg
OfferOfferOfferOffer3-pack 10.00 £ 3.33 £/unit
ZYN ZYN Citrus Mini 6mg1-pack 0.99 £ 0.99 £/unit Out of stock3-pack 10.00 £ 3.33 £/unit Out of stock5-pack 17.45 £ 3.49 £/unit Out of stock10-pack 29.90 £ 2.99 £/unit Out of stock20-pack 49.80 £ 2.49 £/unit Out of stock -
ZYN ZYN Apple Mint Mini 3mg
OfferOfferOfferOfferNew3-pack 10.00 £ 3.33 £/unit
ZYN ZYN Apple Mint Mini 3mg1-pack 0.99 £ 0.99 £/unit Out of stock3-pack 10.00 £ 3.33 £/unit Out of stock5-pack 17.45 £ 3.49 £/unit Out of stock10-pack 29.90 £ 2.99 £/unit Out of stock20-pack 49.80 £ 2.49 £/unit Out of stock -
1 ZYN ZYN Black Cherry Mini 6mg
OfferOfferOfferOffer3-pack 10.00 £ 3.33 £/unit
ZYN ZYN Black Cherry Mini 6mg1-pack 4.49 £ 4.49 £/unit Out of stock3-pack 10.00 £ 3.33 £/unit Out of stock5-pack 17.45 £ 3.49 £/unit Out of stock10-pack 29.90 £ 2.99 £/unit Out of stock20-pack 49.80 £ 2.49 £/unit Out of stock -
ZYN ZYN Spearmint Mini 1.5mg
OfferOfferOfferOfferNew3-pack 10.00 £ 3.33 £/unit
ZYN ZYN Spearmint Mini 1.5mg1-pack 0.99 £ 0.99 £/unit Out of stock3-pack 10.00 £ 3.33 £/unit Out of stock5-pack 17.45 £ 3.49 £/unit Out of stock10-pack 29.90 £ 2.99 £/unit Out of stock20-pack 49.80 £ 2.49 £/unit Out of stock -
1 ZYN ZYN Black Cherry Mini 3mg
OfferOfferOfferOffer3-pack 10.00 £ 3.33 £/unit
ZYN ZYN Black Cherry Mini 3mg1-pack 4.49 £ 4.49 £/unit Out of stock3-pack 10.00 £ 3.33 £/unit Out of stock5-pack 17.45 £ 3.49 £/unit Out of stock10-pack 29.90 £ 2.99 £/unit Out of stock20-pack 49.80 £ 2.49 £/unit Out of stock -
1 ZYN ZYN Spearmint Mini 6mg
OfferOfferOfferOfferNew3-pack 10.00 £ 3.33 £/unit
ZYN ZYN Spearmint Mini 6mg1-pack 4.49 £ 4.49 £/unit Out of stock3-pack 10.00 £ 3.33 £/unit Out of stock5-pack 17.45 £ 3.49 £/unit Out of stock10-pack 29.90 £ 2.99 £/unit Out of stock20-pack 49.80 £ 2.49 £/unit Out of stock -
1 ZYN ZYN Cool Mint 11mg
OfferOfferOfferOffer3-pack 10.00 £ 3.33 £/unit
ZYN ZYN Cool Mint 11mg1-pack 4.49 £ 4.49 £/unit Out of stock3-pack 10.00 £ 3.33 £/unit Out of stock5-pack 17.45 £ 3.49 £/unit Out of stock10-pack 29.90 £ 2.99 £/unit Out of stock20-pack 49.80 £ 2.49 £/unit Out of stock -
ZYN ZYN Coffee Mini 6mg
OfferOfferOfferOffer3-pack 10.00 £ 3.33 £/unit
ZYN ZYN Coffee Mini 6mg1-pack 4.49 £ 4.49 £/unit Out of stock3-pack 10.00 £ 3.33 £/unit Out of stock5-pack 17.45 £ 3.49 £/unit Out of stock10-pack 29.90 £ 2.99 £/unit Out of stock20-pack 49.80 £ 2.49 £/unit Out of stock -
ZYN ZYN Cool Mint Mini 6mg
OfferOfferOfferOffer3-pack 10.00 £ 3.33 £/unit
ZYN ZYN Cool Mint Mini 6mg1-pack 4.49 £ 4.49 £/unit Out of stock3-pack 10.00 £ 3.33 £/unit Out of stock5-pack 17.45 £ 3.49 £/unit Out of stock10-pack 29.90 £ 2.99 £/unit Out of stock20-pack 49.80 £ 2.49 £/unit Out of stock -
2 ZYN ZYN Blackcurrant Frost 13.5mg
OfferOfferOfferOffer3-pack 10.00 £ 3.33 £/unit
ZYN ZYN Blackcurrant Frost 13.5mg1-pack 4.49 £ 4.49 £/unit Out of stock3-pack 10.00 £ 3.33 £/unit Out of stock5-pack 17.45 £ 3.49 £/unit Out of stock10-pack 29.90 £ 2.99 £/unit Out of stock20-pack 49.80 £ 2.49 £/unit Out of stock -
3 ZYN ZYN Red Fruits 9mg
OfferOfferOfferOffer3-pack 10.00 £ 3.33 £/unit
ZYN ZYN Red Fruits 9mg1-pack 4.49 £ 4.49 £/unit Out of stock3-pack 10.00 £ 3.33 £/unit Out of stock5-pack 17.45 £ 3.49 £/unit Out of stock10-pack 29.90 £ 2.99 £/unit Out of stock20-pack 49.80 £ 2.49 £/unit Out of stock -
1 ZYN ZYN Apple Mint Mini 6mg
OfferOfferOfferOfferNew3-pack 10.00 £ 3.33 £/unit
ZYN ZYN Apple Mint Mini 6mg1-pack 4.49 £ 4.49 £/unit Out of stock3-pack 10.00 £ 3.33 £/unit Out of stock5-pack 17.45 £ 3.49 £/unit Out of stock10-pack 29.90 £ 2.99 £/unit Out of stock20-pack 49.80 £ 2.49 £/unit Out of stock
What is ZYN FAQs
Is ZYN a drug?
ZYN is a tobacco-free nicotine product intended for adult nicotine users.
How much nicotine is in a ZYN pouch?
ZYN pouches range from 1.5 mg to 13.5 mg of nicotine per pouch.
How to use ZYN pouches?
Place the pouch discreetly under your upper lip for around 30 minutes and dispose of it responsibly afterward.
What are the benefits of ZYN?
ZYN provides a discreet, smoke-free, and tobacco-free nicotine experience.
Does ZYN contain tobacco?
No, ZYN pouches are completely tobacco-free.
Related ZYN articles
Sources
- Pharmacokinetic comparison of a novel non-tobacco-based nicotine pouch (zyn) with conventional, tobacco-based Swedish snus and American moist snuff, Lunell E, Fagerström K, Hughes J, Pendrill R.
- Does nicotine cause cancer? NO!, International Agency for Research on Cancer (IARC)
- Protecting American Families: Comprehensive Approach to Nicotine and Tobacco, Food and Drug Administration (FDA)
- Vaping myths and the facts, National Health Service UK (NHS)
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