General Mackmyra Loose was developed in collaboration with Swedish whisky distillery Mackmyra, located in Gävle, Sweden.
General Mackmyra is a tobacco tasting snus inspired by the flavours of both General and Mackmyra. It has a dark tobacco taste with notes of dried fruits, cedar, and Mackmyra Swedish Oak Whisky along with hints of tar and malt.
The flavor is developed by our Master Blenders at Swedish Match, Lars Jonsson and Mattias Schyberg together with Master Blender Angela D’Orazio from Mackmyra.
Here’s my review for General Snus in Collaboration with Mackmyra.
On opening the can you get a lovely smell of Tobacco with the whisky hints in the background. And can tell already that it has been blended perfectly before you have even put it in your mouth.
The taste of this snus is fantastic and I mean fantastic, it starts of with the normal great tobacco taste we all know and love form General Snus products, but it also has the great light and fruity notes from the Mackmyra whisky almost right away and then after a couple of minutes you start to get a gorgeous slightly spicy peaty flavor coming through.
The flavor really holds up as well over an hour in and it still tastes great and I only noticed a very minimal drip around the hour mark. This is by far without a doubt the best whisky Snus I have ever tried and will 100% be making a very regular appearance under my lip.
All in all a huge well done to everyone at General Snus and Mackmyra whisky. You have created the ultimate Swedish Snus.