In June 2025, ZYN unveiled a new visual identity across its nicotine pouch range — and they’re calling it ‘ZYN 3.0’ since it follows a series of regular assortment updates from the brand.
The new ZYN branding focuses on clarity, and simplicity. While the pouches themselves are still tobacco-free and come in a variety of flavours and strengths, the new look signals a step forward for the brand — aligning more closely with the expectations of design-conscious, adult pouch users. ZYN products are intended for adult nicotine users aged 18+.
It’s worth noting that while all products look different to the eye, only a few strength and flavour recipes have been altered. A lot of the flavour and strength combinations remain the same.
The ZYN 3.0 update includes visual changes to cans, naming conventions, and pouch formats. Some flavours are also being updated, renamed, or phased out.
Here’s a summary of all new tobacco-free nicotine pouch products added to the ZYN range:
Flavour | Strength Available |
Spearmint | 1.5 mg, 3 mg, and 6 mg |
Apple Mint | 3 mg and 6 mg |
Citrus | 3 mg |
Here’s a quick comparison of old vs new names:
Old Name | New Name (June 2025) |
ZYN Chili Guava | ZYN Guava Spice |
ZYN Icy Blackcurrant | ZYN Blackcurrant Frost |
ZYN Icy Mint | ZYN Menthol Ice |
ZYN Espressino | ZYN Coffee |
We’ve summarised the updates made to the ZYN strengths and flavours:
ZYN Product | New Name | New Design | New Recipe |
ZYN Cool Mint Strong 9mg |
✗ | ✓ | ✗ |
ZYN Cool Mint X Strong 11mg | ✗ | ✓ | ✗ |
ZYN Menthol Ice XX Strong 13.5mg | ✓ | ✓ | ✓ |
ZYN Cool Mint Mini Strong 6mg | ✗ | ✓ | ✗ |
ZYN Citrus Mini Medium 3mg | ✗ | ✓ | ✗ |
ZYN Citrus Mini Strong 6mg | ✗ | ✓ | ✗ |
ZYN Coffee Mini Strong 6mg | ✓ | ✓ | ✗ |
ZYN Red Fruits Strong 9mg | ✗ | ✓ | ✗ |
ZYN Guava Spice X Strong 11mg | ✓ | ✓ | ✗ |
ZYN Blackcurrant Frost XX Strong - 13.5mg | ✓ |
✓ |
✓ |
ZYN Cool Mint Mini Medium 3mg | ✗ | ✓ | ✗ |
ZYN Black Cherry Mini Medium 3mg | ✗ | ✓ | ✗ |
ZYN Black Cherry Mini Strong 6mg | ✗ | ✓ | ✗ |
ZYN Apple Mint Mini Medium 3mg | ✗ | ✓ | ✗ |
ZYN Apple Mint Mini Strong 6mg | ✗ | ✓ | ✗ |
ZYN Spearmint Mini X-Low 1.5mg | ✗ | ✓ | ✗ |
ZYN Spearmint Mini Medium 3mg | ✗ | ✓ | ✗ |
ZYN Spearmint Mini Strong 6mg | ✗ | ✓ | ✗ |
Concerned about whether your preferred pouch is still available? The vast majority of ZYN flavours are still available — either unchanged or under a new name.
Here’s a quick status check on some of the most popular ZYN products:
Note: The only product being fully discontinued is ZYN Icy Mint 9.5 mg, which will not be replaced. For a similar mint experience, you can try ZYN Menthol Ice or the newly launched ZYN Spearmint in various strengths.
Overall, most flavour profiles, formats and strengths are staying put, just easier to spot and compare thanks to simplified naming and clearer can design.
Although ZYN 3.0 introduces new names, strengths, and a sleek new look — many core things haven’t changed:
In short, ZYN 3.0 is an update in style, not substance. If you had a favourite before, chances are it’s still here, and easier to spot.
You can explore the new-look ZYN range now. Whether you prefer mint or fruit-inspired pouches, ZYN 3.0 offers the same familiar flavour range — now with an updated look.
Uncover the most popular new and classic ZYN flavours on Northerner UK: