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Snus is a Scandinavian smokeless nicotine product traditionally used in Sweden. In the UK, only tobacco-free snus, also known as nicotine pouches, is available. These pouches contain nicotine but no tobacco and are placed discreetly under the lip. Usage has grown rapidly in the UK, with the nicotine pouch market increasing by 95% year-on-year in 2024, according to Haypp Group’s Nicotine Pouch Report 2025¹.  

Learn more in our What is Snus? guide. 

Mint is the UK’s most purchased snus flavour category, making up 59% of all cans sold¹. This includes peppermint, spearmint, menthol and cooling blends. Popular choices include VELO Ice Cool and ZYN Cool Mint. 

Explore Mint Snus

Fruit flavours account for 22% of UK pouch purchases¹. This category covers berry blends, red fruits and tropical notes, with favourites such as Nordic Spirit Watermelon and ZYN Black Cherry. 

Explore Fruit Snus

Citrus represents 8% of all flavours sold¹, offering bright and zesty profiles including lemon, lime and orange. Popular options include VELO Citrus and ZYN Citrus Mini. 

Explore Citrus Snus

This categorisation is designed to help you pick a snus strength that’s right for you. Rest assured, all our products have been laboratory tested to meet high standards, find out more via nicoleaks. 

Many brands use a dot system on their cans to indicate nicotine strength, but this scale isn’t standardised. A pouch with more dots usually represents a higher nicotine content within that brand’s own range, rather than a universal measurement. 

In general: 

• Fewer dots = lower or normal strength
• More dots = strong to ultra strong
• Dot ranges can overlap, and the mg-per-pouch varies between brands 

Because each manufacturer uses their own scale, a three-dot pouch from one brand may not match the strength of a three-dot pouch from another. 

Visit our snus strengths page for a clearer breakdown of snus mg levels and how dot levels compare across brands. 

Snus Strength Summary Table