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Ruby Forbes - Author

Ruby Forbes

Content Writer

Company

Northerner Scandinavia Inc.

Job Title

Content Writer 

Expertise

  • Copywriting
  • Content Marketing

About

Ruby is a content writer with over five years’ experience working in regulated and scientific industries and brings a rigorous approach to communicating scientific information to the general public. Since 2025, she has authored over 20 guides and articles on nicotine products, harm reduction strategies, and consumer health insights.

She is particularly adept at translating complex scientific and regulatory data into meaningful and easy-to-understand content, empowering consumers to make informed choices. Within the nicotine sector, she specialises in scientific and health-related topics, such as the relationship between nicotine and exercise, nicotine and sleep, and the safety of nicotine pouches.

All articles undergo a two-step review by scientific and editorial teams before publication. Ruby works closely with Northerner UK's Senior Scientific Content Manager, Dr. Lindsay Reese, to ensure all information is accurately derived from reliable, peer-reviewed scientific research.

Most recent articles

More articles from the author

magnifying glass nicotine pouches

How to Spot Fake Snus

As nicotine pouches have grown in popularity, counterfeit products have become an increasing concern. Fake VELO and other fake nicotine pouches can be difficult to identify, but packaging, labelling and batch information can provide important clues. Here’s what to look for.
2026-10-05 8 min read
How to Quit Snus

How to Quit Snus

Thinking about how to quit snus? This guide breaks down what to expect when quitting, how long nicotine cravings last, and practical tips to help you stay on track.
2026-09-01 4 min read
World's Strongest Snus 2025

World’s Strongest Snus in 2026

Some of the world’s strongest nicotine pouches are marketed at extreme strengths, including Cuba Ninja at 150 mg per pouch and Iceberg Black at 120 mg. However, these strengths are not verified. This article compares the world’s strongest products and the strongest options available on Northerner UK.
2026-08-26 8 min read
Woman holds her stomach, feeling queasy

Nicotine Poisoning: Symptoms & What to Know

Nicotine poisoning occurs when the body absorbs more nicotine than it can safely process. However, this happens very rarely. It is different to being “nic sick”, which is an unpleasant but typically mild reaction to nicotine. Find out the difference between the two and the symptoms of nicotine poisoning in this guide.
2026-08-24 6 min read
ZYN black cherry mini against sandy backdrop and nicotine pouch ingredients

ZYN Ingredients

ZYN ingredients typically contain nicotine, water, flavourings, fillers, and other ingredients If you’re wondering what is in ZYN pouches, this guide explains exactly what ZYN contains and what each ingredient does, whether ZYN contains sugar, and potential side effects associated with its ingredients.
2026-07-17 4 min read
a smiling man's face

Where To Put Nicotine Pouches

Where to put nicotine pouches depends on comfort, but the recommended position is between your upper lip and gum. This guide explains the best placement, whether the lower lip works, and answers common questions about where to place snus brands like ZYN and VELO.
2026-07-17 3 min read
velo bright spearmint can with nicotine pouch ingredients surrounding it

VELO Ingredients

VELO nicotine ingredients are designed to provide flavour, texture, moisture, and nicotine delivery. This guide explains the different ingredients in VELO pouches, what each ingredient does, and potential side effects.
2026-07-16 4 min read
150mg snus can with rocky background

150mg Snus

150mg snus are nicotine pouches marketed with very high nicotine strengths. While these products may be possible to find online, they might not be suitable for adult nicotine users and may not contain the full amount of stated nicotine. Find out more in this guide, including what alternatives are available on Northerner UK.
2026-07-08 4 min read
a frosted nicotine pouch in a cold nature background

Why Do Some Nicotine Pouches Feel Icy?

Some nicotine pouches create a noticeably icy or tingling sensation that goes beyond the typical ‘burning’ feeling. Find out what’s happening in your mouth when you experience this effect, plus explore our recommendations for the UK’s best icy pouches.
2026-07-07 4 min read
Person running against blue sky, indicating effects of nicotine pouches on exercise

Does Snus Affect Fitness?

Yes, snus (tobacco-free nicotine pouches) can affect fitness. Research suggests that nicotine may influence endurance, focus, coordination, and perceived effort during exercise, but there is no evidence for improved cardio. Explore what the current research says about how snus can affect your training in this guide.
2026-06-25 5 min read
Nicotine in Food

Do Tomatoes Have Nicotine?

Wondering “do tomatoes have nicotine?” Yes, tomatoes and some other foods contain nicotine, but only in trace amounts. Find out why nicotine naturally occurs in some foods and what it means for your daily intake in this article.
2026-06-21 3 min read
klint apple mint, klint breeze mint, and klint cola lime nicotine pouch cans

KLINT Nicotine Pouches Review: Expert Breakdown (2026)

Thinking about trying KLINT nicotine pouches? Our pouch testers try out popular flavours such as Cola Lime and Freeze Mint, comparing taste, strength, pouch comfort, and overall performance. Find out if KLINT snus is the right option for you in this KLINT review.
2026-06-10 5 min read
two hands exchanging a black paper heart

How Different Nicotine Products Affect Heart and Blood Health

Nicotine can affect the heart differently depending on how it’s delivered. Smoking, vaping, nicotine pouches, and NRTs (Nicotine Replacement Therapies) influence heart rate and blood pressure in different ways, largely due to nicotine absorption speed and exposure to different chemicals.
2026-06-04 5 min read
ZYN Flavours

ZYN Flavours

Explore the best ZYN flavours available in the UK, from cooling mint and fruit berry blends to citrus, coffee, and spice profiles. Compare strengths, formats, and flavour styles to find the right ZYN pouch for your experience and taste preference.
2026-06-02 4 min read
White Fox Snus Strength

White Fox Snus Strength

Find out the right White Fox snus strength for your preference and experience level, from low strength (3mg) to ultra strong (16.5mg) options. This guide explains White Fox mg categories, nicotine intensity, and which pouch strength to choose.
2026-05-29 4 min read
Woman holds her cheek, as if experiencing a sensation

Why Do Nicotine Pouches Burn?

Why do nicotine pouches burn when you use them? A mild tingling or burning sensation is common when using snus and often linked to nicotine strength, pH levels, flavour, and placement. Here’s what can cause the feeling and how to reduce it.
2026-05-04 4 min read
A man holds up and observes a VELO Freezing Peppermint snus can

Do You Spit with VELO Nicotine Pouches?

No, you do not have to spit when using VELO nicotine pouches. VELO is designed to be completely spit-free, unlike traditional tobacco products like chewing tobacco, where spitting is often required. Find out why some users think you need to spit, plus how to use VELO pouches comfortably.
2026-05-04 4 min read
Side Effects of Nicotine Pouches

Are Nicotine Pouches Safe? Side Effects & Long-Term Use

Some users wonder, are nicotine pouches safe? The complete answer to this question requires long-term studies. Even though they avoid smoke and combustion, nicotine pouches are not considered risk-free. This guide explains side effects of nicotine pouches and tips for responsible use.
2026-04-02 6 min read
A runner ties up shoelaces on the ground

Caffeine Pouches and Training Explained

Curious about caffeine for athletic performance? From energy pouches for running to caffeine pouches vs energy drinks, this guide explains the role of caffeine in sports performance, optimal intake for exercise, and how different caffeine formats perform.
2026-03-12 5 min read
Woman looks at nicotine pouch can as a snus beginner

Nicotine Pouches for Beginners

New to nicotine pouches? Tips include starting with a low strength, choosing a mini format, pacing pouch usage, and trying flavours like fruit and coffee. This beginners guide to nicotine pouches walks you through all you need to know when it comes to snus for beginners.
2026-02-27 4 min read
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