Ruby Forbes

Ruby Forbes - Author

Company

Northerner Scandinavia Inc.

Job Title

Content Writer

Expertise

Copywriting
Content Marketing

About

Ruby is a content writer with four years’ experience working in regulated and scientific industries and brings a rigorous approach to communicating scientific information to the general public. Since 2025, she has authored over 20 guides and articles on nicotine products, harm reduction strategies, and consumer health insights.

She is particularly adept at translating complex scientific and regulatory data into meaningful and easy-to-understand content, empowering consumers to make informed choices. Within the nicotine sector, she specialises in scientific and health-related topics, such as the relationship between nicotine and exercise, nicotine and sleep, and the safety of nicotine pouches.

All articles undergo a two-step review by scientific and editorial teams before publication. Ruby works closely with Northerner UK's Senior Scientific Content Manager, Dr. Lindsay Reese, to ensure all information is accurately derived from reliable, peer-reviewed scientific research.

Articles by author

Hicaff Energy Rush Caffeine Pouch vs VELO Ruby Berry Nicotine Pouch on grey background

Caffeine Pouches vs Nicotine Pouches

Curious about caffeine pouches vs nicotine pouches? This guide breaks down their effects, ingredients, flavour ranges, and usage so you can choose the right pouch for your lifestyle.

group of people sat at table with nicotine pouch can, for world snus day

Nicotine Pouch Boom as UK Marks Snus Day 2025

World Snus Day celebrates Swedish innovation and its influence on modern nicotine use. Discover how nicotine pouches are reshaping the UK market, who’s using them, and what’s driving this fast-growing tobacco-free category.

Person running against blue sky, indicating effects of nicotine pouches on exercise

Nicotine Pouches and Exercise: Effects on Fitness and Training

When it comes to nicotine and exercise, research suggests that nicotine may influence focus, decision-making, endurance, and precision. But nicotine effects on fitness can also depend on individual tolerance and nicotine strength. This guide walks you through using nicotine pouches while working out.

hand holds nicotine pouches, investigating ingredients of nicotine pouches

What Are Nicotine Pouches Made Of?

Curious about what nicotine pouches are made of? This guide explains key nicotine pouch ingredients, from plant fibres to flavourings, and compares what is in nicotine pouches vs snus. Find out what nicotine pouches contain, and get clear answers to questions like: do nicotine pouches contain sugar?

man looking confused at snus pouch

Can You Reuse Snus?

Find out why you shouldn’t reuse snus or nicotine pouches, how long you can leave snus in, and more.

woman asleep on a pillow, nicotine may influence sleep

Does Nicotine Affect Sleep?

Nicotine pouches used in the evening may influence sleep duration and quality. In this article, find out how timing, routine, and nicotine strength can affect your sleep, as well as how long nicotine stays in your system and if you can sleep with snus in.

magnifying glass nicotine pouches

How to Spot Fake Nicotine Pouches

As nicotine pouches have soared in popularity in recent years, a worrying trend trails close behind: the rise of fake nicotine pouches, which pose potential health and safety risks. Learn how to spot fake nicotine pouches—including fake VELO and fake Nordic Spirit snus—with our guide.

Snus meaning nicotine pouch dictionary

Snus And Nicotine Pouch Dictionary

Wondering what 'snus' really means, and how it's different to nicotine pouches? To clear up any confusion, we’ve put together this straightforward snus glossary that covers all the essential terms.

Side Effects of Nicotine Pouches

Are Nicotine Pouches Safe? Side Effects & Long-Term Use

Nicotine pouches are a tobacco-free alternative, but are they safe? The answer is subject to ongoing discussion but generally, nicotine pouches are not considered to be risk-free. Learn about the side effects of nicotine pouches in this guide.

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