Ruby Forbes
Company
Northerner Scandinavia Inc.
Job Title
Content Writer
Expertise
- Copywriting
- Content Marketing
About
Ruby is a content writer with four years’ experience working in regulated and scientific industries and brings a rigorous approach to communicating scientific information to the general public. Since 2025, she has authored over 20 guides and articles on nicotine products, harm reduction strategies, and consumer health insights.
She is particularly adept at translating complex scientific and regulatory data into meaningful and easy-to-understand content, empowering consumers to make informed choices. Within the nicotine sector, she specialises in scientific and health-related topics, such as the relationship between nicotine and exercise, nicotine and sleep, and the safety of nicotine pouches.
All articles undergo a two-step review by scientific and editorial teams before publication. Ruby works closely with Northerner UK's Senior Scientific Content Manager, Dr. Lindsay Reese, to ensure all information is accurately derived from reliable, peer-reviewed scientific research.