What is VELO Snus? Brand Explained

Discover what VELO nicotine pouches are, how they work, and what makes them an established tobacco-free alternative. From flavours and strengths to brand background – this guide covers the essentials.

History and Brand Background What is VELO? VELO Flavours and Strengths How Does VELO Work? Why Choose VELO? Final Thoughts: What is VELO?

History and Brand Background

VELO is a flagship brand in the smokeless nicotine category, developed by BAT (British American Tobacco) - one of the world’s largest tobacco and nicotine companies. Originally launched under the name LYFT in Scandinavia, the product was later rebranded as VELO to align with BAT’s strategy of providing tobacco-free nicotine alternatives.

The rebrand brought consistency to BAT’s nicotine pouch portfolio across markets, with VELO now available in countries across Europe, Asia, and North America.

VELO has become a recognised brand in the smokeless nicotine category. Today, it’s known for its wide range of flavours and strengths, with ongoing product development aimed at improving assortment and availability.

What is VELO?

A VELO is a small, white pouch that delivers nicotine via the gums – without the use of tobacco leaf. These slim, spit-free pouches are placed between the gum and lip, gradually releasing nicotine for discreet use.

VELO Flavours and Strengths

VELO flavours include mint, fruit and citrus-inspired varieties that cater to a range of adult taste preferences.

Popular flavour profiles include:

Peppermint & Spearmint
Tropical & Citrus
Berry blends

If you're choosing a VELO product, understanding the available strengths can help you find a suitable option.

VELO strengths include:

Normal: 4-6 mg/pouch
Strong: 8 mg/pouch
Extra Strong: 10-17 mg/pouch

Each product listing clearly shows its strength, allowing users to select according to their preference.

How Does VELO Work?

VELO works by releasing nicotine through the oral membrane once placed under your upper lip. There’s no need to chew or spit — the pouch stays in place while the ingredients activate gradually.

Each VELO pouch contains:

Nicotine (extracted from tobacco)
Plant-based fibres for shape and texture
Flavourings for taste
Sweeteners and pH adjusters for a balanced release

If you're wondering how to use these pouches, follow this step-by-step VELO usage guide.

Why Choose VELO?

What makes VELO nicotine pouches a preferred option for adult users?

Here are some features that distinguish the brand:

Tobacco-free No tobacco leaf

Discreet No smoke, no smell

Variety From strength to flavour

VELO is a tobacco-free nicotine pouch available in a variety of flavours and strengths, designed for discreet use.

Final Thoughts: What is VELO?

VELO is tobacco-free snus designed for adult users seeking a discreet, smoke-free nicotine format. With a wide choice of flavours and strengths, it’s a recognised option in the nicotine pouch category.

So next time someone asks, “what is a VELO?” — you’ll know exactly what to tell them.