What is VELO Snus? Brand Explained

VELO is a flagship brand in the smokeless nicotine category, developed by BAT (British American Tobacco) - one of the world’s largest tobacco and nicotine companies. Originally launched under the name LYFT in Scandinavia, the product was later rebranded as VELO to align with BAT’s strategy of providing tobacco-free nicotine alternatives. 

The rebrand brought consistency to BAT’s nicotine pouch portfolio across markets, with VELO now available in countries across Europe, Asia, and North America. 

VELO has become a recognised brand in the smokeless nicotine category. Today, it’s known for its wide range of flavours and strengths, with ongoing product development aimed at improving assortment and availability. 

VELO works by releasing nicotine through the oral membrane once placed under your upper lip. There’s no need to chew or spit — the pouch stays in place while the ingredients activate gradually. 

Each VELO pouch contains: 

• Nicotine (extracted from tobacco)
• Plant-based fibres for shape and texture
• Flavourings for taste
• Sweeteners and pH adjusters for a balanced release 

If you're wondering how to use these pouches, follow this step-by-step VELO usage guide. 

What makes VELO nicotine pouches a preferred option for adult users?  

Here are some features that distinguish the brand: