What is Nordic Spirit? Brand Explained

Nordic Spirit was launched by JTI (Japan Tobacco International) as part of a growing interest in alternative nicotine products. Its development reflects Sweden’s longstanding tradition of snus use but reimagined in a tobacco-free format. This development mirrors the demand for tobacco-free nicotine products that offer convenience and discretion for adult users. 

Since launching, Nordic Spirit has expanded across Europe, including the UK, and offers a diverse selection of flavours. 

Nordic Spirit nicotine pouches are small, white, tobacco-free pouches placed under the lip for discreet, smoke-free nicotine delivery. These pouches contain nicotine derived from tobacco leaves, combined with plant-based fibres, flavourings, and a gum base.  

Nicotine pouches are designed for use under the lower or upper lip and do not produce smoke or vapour. Learn more with our guide on how to use Nordic Spirit. 

Nordic Spirit snus is available in several popular flavours, including: 

• Mint-Inspired: Mint, Sweet Mint, Spearmint, Frosty Mint
• Fruit-Inspired: Watermelon, Raspberry, Tropical Mix, Forest Berries, Frosty Berry
• Other Varieties: Elderflower, Bergamot Wildberry, Mocha 

Nordic Spirit pouches come in various nicotine strengths to suit different preferences and experience levels: 

• Normal (~5.5 mg/pouch)
• Strong (~8.3–8.4 mg/pouch)
• Extra Strong (~10.3–10.5 mg/pouch) 

For more detailed information, visit our dedicated Nordic Spirit flavours and Nordic Spirit strengths pages.